Czechs do not know Polish online stores very well. So far, local e-shops, such as Alza.cz, Mall.cz or Datart, have mainly targeted the domestic market. But soon this will probably change due to the fact that the Mall Group will be controlled by the Polish Allegro.
This e-shop was established in 1999 and has long been the largest online retailer in our northern neighbors. “Historically, Allegro had a share of up to 80 percent on the Polish market. Today it will be less, but it is still true that he is a dominant player, “explains Václav Liška, the founder of the auction website Aukro.cz. Between 2011 and 2016, it was owned by Allegro, from whom Liška
