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At the end of October, a new community fair will take place at Messe Hamburg: the Polaris Convention. One of the organizers is Super Crowd Entertainment.
Update May 5. 2022: The working title has now become the final name of the new community fair: The Polaris Convention is to take place as planned from October 28th to 30th, 2022 in the Hamburg exhibition halls – a format that combines games, creators, e-sports, Japanese popuculture and cosplay under one roof.
Market-leading influencers, YouTubers and streamers have already confirmed, including PietSmiet, DoktorFroid, FisHC0p, Farbenfuchs, eosAndy, Ninotaku, Maul Cosplay and many more.
The organizers (Hamburg Messe und Congress, Super Crowd Entertainment, Rcadia) are starting sales this Thursday, which means exhibitors can register with immediate effect Sign in.
Message from March 3, 2022: “You’ve had to wait a long time … but it’s finally here” raunt the teaser trailer: On the last weekend of October (October 28th to 30th, 2022) the Hamburg Messe und Congress (HMC), the gaming center Rcadia and the event organizer Super Crowd (Indie Arena Booth, Hamburg Games Conference) are organizing “huge community universe in the north”.
The new format with the working title ‘Polaris’ combines games, e-sports, cosplay, creators, artists and Japanese pop culture – flanked by an online component including a mobile app, streaming show and hybrid stand concepts.
The community convention will take place in the halls of Messe Hamburg. Its chairman Bernd Aufderheide is already excited: “A cool topic, a crass format. I’m excited. Both fit perfectly with HMC and Hamburg. The gaming community also benefits from the location of our halls, in the immediate vicinity of some of the city’s most creative districts. Working and partying – there couldn’t be better conditions for the ‘Polaris’.”
After Photophia (2021) and Future Moves (2022), Polaris is already the third major new event within a few months.
“With “Polaris” we are planning to implement the most technically modern and entertaining hybrid trade fair in Europe”reveals Super Crowd Managing Director Wolf Lang, who is also Polaris Creative Director. “As the number 1 in the digital entertainment trade fair business and with many years of experience in the physical trade fair business, we cannot imagine better partners than Hamburg Messe and RCADIA to make this event a unique gaming spectacle.”
To ensure that the premiere is a success, the organizers have also brought a whole range of experienced and well-connected partners on board. The planning includes, among other things:
- Fantasy-Autor Mikkel Robrahn
- video game journalist Stephan Freundorfer
- 2nd Wave General Manager Boris Lehfeld
- Creator Denis Rubbert (Diced)
- Valentina Birke (Director Indie Arena Booth)
- Magnology-Erfinder Hirofumi Yamada
- … and many more
The new gaming, e-sports and event location Rcadia in Hamburg is also one of the partners “unique experience” want to create at the community fair. Tomislav Karajica, Founder of Imvest Group: “Our focus is also on presenting digital innovations and making them tangible, winning partners from this area and connecting them with the really large community. This takes place every day on our premises and the next step is to carry our philosophy out into the open as part of the joint event with such strong comrades-in-arms as Hamburg Messe and Super Crowd.”
The minds behind the Polaris (top left to bottom right):
- Tomislav Karajica (Invest Group / CEO and Founder)
- Valentina Birke (Super Crowd / Director Indie Arena Booth)
- Hirofumi Yamada (Super Crowd / Erfinder Magnology & Co-Founder Super Crowd)
- Daniel Schmitt (Hamburg Messe / Director of Business Development and Market Research)
- Bernd AufderHeide (Hamburg Messe / CEO)
- Sebastian Stamm (Super Crowd / Art Director)
- Wolf Lang (Super Crowd / CEO & Creative Director)
- Marc Kirchhamm (Super Crowd / Streaming and Creator Director)
- Stephanie Lang (Super Crowd / COO & Public Partnerships)
- Mikkel Robrahn (Games Director)
- Sebastian Lampe (Rcadia / Project Manager at Home United Spaces)
- Denis Rubbert (Diced / Creator & Table Top Director)
- Stephan Freundorfer (Retro Games Director)
- Anja Holinsky (Hamburg Trade Fair / Business Development)
- Boris Lehfeld (2ndWave / CEO)
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