The new rules, introduced in April, apply to the iOS operating system used by popular iPhone smartphones. According to Apple, their goal is to limit the tracking of users of these phones by companies that use digital advertising.
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The Office notes that the new rules significantly reduce Apple’s competitors’ ability to obtain personal information for targeted advertising. “We want to examine whether Apple’s actions can be aimed at eliminating competitors in the market for personalized advertising services in order to ensure better sales of its own services,” said Chróstny. “We will examine whether this is a case of abuse of market power,” he added, according to Reuters.
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European Commission (EC) Vice-President Margrethe Vestager has previously warned that Apple is using privacy and security concerns to curb competition in its App Store.
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/i/2004763448.png?resize=150%2C150&ssl=1 "Apple releases iOS 15.2 with privacy report and ‘digital legacy’ feature – Tablets and phones – News")