The offer of events and shows has grown considerably in the country. Colombia is positioned as one of the destinations for the best concerts and festivals, bringing artists of national and international stature. However, millions of fans of different musical genres still do not have the opportunity to enjoy their favorite artists live. For this reason, Cerveza Poker is giving its most loyal consumers access to a wide variety of concerts, festivals and shows, bringing top-level shows to the neighborhoods and supporting the largest musical events in the country.
The launch of “Parche Poker” has been carried out in different concerts, such as “Luis Alfonso, el Festival más Contentoso”, “Iron Maiden: The Future Past” and the editions of public musical events in 2024 such as Salsa al Parque, Rock al Parque and Popular to the Park. Added to this is the brand’s second event: Parche Poker at the Movistar Arena on October 13, where thousands of friends enjoyed Jessie Uribe and J Álvarez just for presenting the brand’s tapas.
The brand assures its consumers a great new experience with Feria Poker at Feria Cali, free shows in popular neighborhoods in different places in the country and many experiences around music; They will announce them on their Social Networks.
In 2024, investment in concerts and events increased, Colombia has positioned itself as one of the main destinations for the best shows in Latin America, bringing world-class shows. The country has places like the Movistar Arena, which is ranked as the sixth stage with the largest capacity in Latin America. However, the offer of shows in the country is so great that not all consumers have the ability to pay to see their favorite artists.
Poker, the beer that unites friends wanted to do something about it, launching its platform “Parche Poker”, whose objective is to position itself as the friend that helps the patches go to the best concerts, events and parties in the country. Poker has already had the opportunity to be on different stages, for example, at its own event, where artists such as Jessie Uribe and J Álvarez managed to captivate thousands of people. As well as he was also one of the protagonists in concerts such as Alexis y Fido, Festival Cordillera, Morat, Travis Scott, RBD, Salsa al Parque, Rock al parque, and soon Popular al parque in Bogotá, and his traditional Poker Fair within the framework of the Cali Fair.
To enter the next experiences, you just have to continue drinking Poker, save 5 bottle caps, arrive at the event location to exchange them for tickets, pay the difference in the ticket that will vary depending on the show. Or, keep an eye on the dynamics that will be launched on the brand’s networks to receive tickets at no cost, Poker wants to join the patch, not only offering concerts with incredible quality but also experiences and prizes in different parts of the country.
“We want to continue betting on uniting friends, bringing together the group that is increasingly difficult to bring together, and creating culturally relevant moments that they can enjoy in a simple way, bringing top-level events and shows to our consumers” Álvaro de Luna, Bavaria Marketing Vice President
Related
What factors have contributed to Colombia’s rise as a top destination for international concerts and festivals, and how does this influence local artists and music events?
Can you tell us more about how Colombia has become a destination for top-level concerts and festivals? How has the growth in the offer of events impacted the music industry in the country?
As a brand that is deeply rooted in music culture, what inspired Poker to launch the ”Parche Poker” platform? Could you share some of the experiences you have had so far with this initiative?
What challenges did Poker face when developing the “Parche Poker” platform and how were they overcome? What steps have been taken to ensure that the initiative reaches the largest possible audience?
In addition to the main events, how has Poker been supporting local music scenes and emerging artists in different parts of the country? Can you share any success stories or initiatives related to this?
In the context of the high cost of live music experiences, what role do you think brands like Poker play in making these events more accessible to a wider audience? Do you believe this initiative has the potential to set a precedent for other companies in the industry?
How do you see the future of music events and fan experiences in Colombia evolving, particularly with the increased involvement of brands like Poker? What are some of the exciting partnerships or collaborations that we can expect to see in the coming years?
