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Poco’s Fearless Roadshow: Collaborative Products, Esports Talent, and More

As a brand that becomes trainsets Gen Z lifestyle, Poco prides itself on its products that are able to meet the current needs of users at affordable prices.

With young people as the main target market, Poco is always trying to make themselves relatable with the needs of today’s young people.

Of course, one of these ways is to get closer to communities that share with each other passion similar and hold various activities together.

This time, Little Community of Indonesia around 8 big cities in Indonesia in the Fearless Roadshow event. In this event, they promoted various collaborations between Poco and brand and a community that is inspired by the enthusiasm of young people and generation Z.

Fearless Roadshow, Showcases Various Collaborative Products

Poco has collaborated with various brands and communities to create goods or activities that reflect the spirit of young people.

Creative collaboration between brands, individuals and communities from the fashion scene, esports gaming, automotive, to extreme sportcarried with the tagline fearless khas Little.

Together with the motorbike community and touring Poco held a roadshow in 8 major Indonesian cities, namely MakassarBanjarmasin, Denpasar, Surabaya, Bandung, Jogja, Semarang and Medan.

There are also other collaborations such as the POCO NALA sling bag, POCO RUNA tiny bag, and supercool POCO Young Crew sneaker.

Targeting New Esports Talent with AURA Esports

POCO Fearless Roadshow also presents the MLBB Aura Esports roster. | PHOTO: POCO Indonesia | EDIT: Nawala Karsa

One of the most popular aspects in the smartphone system is of course gaming. Many people rely on their phones for competitive gaming, and are entering the world of Esports.

Poco understands this and makes it happen in collaboration with Aura Esportsone of the pro Esports teams in Indonesia.

For this collaboration, Poco is holding POCO x AURA Pro Hunt, and POCO Extreme League.

POCO x AURA Pro Hunt explores the potential of young Indonesians by looking for pro-player candidates Mobile Legends Bang Bang (MLBB).

There are also sessions coaching to take part in the Pro Hunt Program tournament, and the opportunity to take part as a pro player for Aura Esports.

About POCO

The X5 Pro 5G series is powered by the Snapdragon 778G SoC. | PHOTO and EDIT: Seno Triadi

Starting from being part of Xiaomi Corporation, Poco is now independent, and releases their cellphones aimed at young people.

Poco understands the needs of young people who need devices high performancebut still with an affordable price.

Poco’s cellphones are intended for daily use, as well as content creation activities such as photography and videography.

To continue to attract the attention of users in Indonesia, Poco continues to release interesting new devices, and also issues promotions such as Promo 9.9 which makes Poco phones even cheaper to buy.


2023-09-14 01:06:09
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