Poco Celebrates 5 Years as a Smartphone Brand: Carnival Summit 2023 and Future Plans

Liputan6.com, Jakarta Brand smartphone Poco celebrates its fifth year of existence as a smartphone device manufacturer.

The top event was also held with the title Carnival Summit Offline 2023 which was held in Bangkok, Thailand, and was enlivened by various activities up to a mega sale promo.

Liputan6.com had the opportunity to attend this festive moment, Monday (21/8/2023), which also invited various parties. Starting from Poco officials to various officials ecommerce and mobile gamesuch as Shopee, Lazada, as well as Tiktok and PUBG.

“This moment is very special for Poco because this is the first time the event has been held,” said General Manager of Southeast Asia at Xiaomi International Quanxin Wang.

Poco has always adhered to the principle of ‘Dare, Be Different, and Break Out’. This is considered to be very suitable for young people and then realized with smart phone products, which, although they are full-featured, are fairly competitive in price.

Brand smartphone it will also continue to focus on producing cellphones for young people, of course at affordable prices but with full quality features. Not to be left behind, his party will continue to hold a lot platform buy and sell online.

“Therefore there are many parties ecommerce who are present here,” said Wang.

Some of the figures present included Chunyan See as Thailand MediaTek Country Sales Manager, Tony Yuan as Senior Vice President at Lazada, John Zhang as SEA Regional Head, Liang Shuang as Head of Shopee Regional Electronic Cluster, to Anne Wang as Marketing Head at POCO Global .

Apart from explaining successes and plans for future collaboration, Poco also held a discussion at the Poco Partner Southeast Asia Forum 2023 entitled Next Step: Gen Z Changes The Game.

Among those reviewed were the results of a comprehensive consumer survey in partnership with global public opinion and data firm YouGov in five Southeast Asian markets, namely Malaysia, Indonesia, Philippines, Thailand and Vietnam.

This was also done in order to gain in-depth insight into their perceptions and expectations of the market middle range.

“Class phone mid-range or semi-flagship has quickly and precisely met the needs of flagship smartphone users in the past two years, and even offers a longer battery life, more storage, more powerful processors, more RAM, and a cool design, all at a much more affordable price. ,” said Head of Marketing at Poco Global, Anne Wang.

Do not miss the discussion about the plan to sell Poco cellphones, which will gradually only be carried out online via e-commerce. The reason is, this style is considered suitable for Generation Z or today’s children, who are very easy and fast, especially in terms of digital technology.

Head of Product Marketing at Poco Global, Angus Ng stated that he had had many discussions with high-ranking officials from Lazada, MediaTek, PUBG, to Shopee, in order to explore the latest technology trends and data-driven insights in the e-commerce, game, chipset and smartphone markets. in the Southeast Asian countries.

“These data and trends surprise with the significant changes that Gen-Z has brought to the industry, and also, point to exciting new opportunities in the mid-range line,” said Angus.

2023-08-21 19:00:28
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