Po Toulouse Sciences Alumni – Laurent Jourdan (class of 1984) accountable for occasion advertising and marketing at MACIF

Laurent Jourdan (class of 1984) is now accountable for occasion advertising and marketing for the MACIF insurance coverage group. He was beforehand head of promoting operations there.

Additionally with a grasp’s diploma in insurance coverage, obtained in 1997 at ÉNASS (Nationwide Insurance coverage College), Laurent Jourdan started his profession in 1986 as a gross sales engineer for the multinational IT firm IBM, in Paris.

In 1988, Laurent Jourdan joined the MACIF insurance coverage firm in Niort (Deux-Sevres), the place he labored as a buyer guide till 1998, accountable for advertising and marketing research till 2004, government advertising and marketing supervisor till 2008, head of merchandise to 2014, relying. of missions from 2014, and on the similar time accountable for the advertising and marketing exercise space from 2021 and eventually accountable for occasion advertising and marketing from February 2024.

From 2007 to 2019, Laurent Jourdan additionally labored on the College of Poitiers (Vienna) and taught advertising and marketing programs for an expert diploma.