“PlayStation: Achieving strong brand momentum in the video game industry”

What makes a strong brand? Marketing specialists, in recent years, have been using the term “Momentum” a lot to assess how a company positions itself in the market in relation to its competitors. And PlayStation, in its latest report presented by CEO Jim Ryanthis Tuesday (25), believes to be at the top of the world within the video game niche.

Assessing its “category market momentum” since the first quarter of fiscal 2018, the company has always been ahead of major rivals – identified only as “Brand C” and “Brand C” in the chart below (Any similarity of colors used with Nintendo and Xbox is not a coincidence).

But what the hell is this moment?

According to the Vision Edge Marketing website, three points are essential to measure this statistic: mass, velocity and direction. That is, how popular a product is, how quickly it adapts to the market and how much the company aligns its discourse and practice with the values ​​of its public and society.

And, according to the assessment made by Sony, PlayStation has achieved higher percentages than its competitors in all – yes, in all periods – since the survey began to be done. Something that, of course, is reflected in sales, given that both the PS4 and the latest PS5 are huge successes in the market.

Get out of the cage! PlayStation 5 becomes a revenue “monster”

The expression is old, but yes, the PlayStation 5 is a monster coming out of the cage. After two troubled years with low supply not being enough for huge demand, manufacturing returned to normal at the end of 2022 and, now in 2023, there is no doubt left: the device is a money making machine for Sony. Check out all the details here.