The Playboy brand is poised to make a comeback with a digital version of the magazine that will be partially similar to the OnlyFans and Patreon model.
Notably, Playboy’s digital content site will feature both free and paid content, which makes it similar to its aforementioned competitors. In general, the content will be available for free, but individual content creators will have to pay, for example, for a full photo shoot or behind-the-scenes. So about what is usually the most interesting.
The new Playboy website will be available by the end of this year, but for now it’s possible to see the first ad featuring the model Amanda Kearney (Amanda Cerny). This very example points to Playboy’s business model that you will need permission from the Playboy team to post your content on this page. Meanwhile, Onlyfans can put it on everyone.
Also, Playboy wants to differentiate itself from other services by not publishing pornography on the platform. Yes, there will be nude photos, but Playboy will not position itself as an adult porn site, but as a platform where adults can post different types of content. The question is whether Playboy will be able to make a successful and profitable start with the existing competition.
