LG Electronics (CEO Jo Joo-wan) is taking the lead in creating a sustainable global ecosystem. From a global tree planting campaign to the creation of an in-house garden for insects, the positive influence of LG Electronics, which implements the ESG management vision of ‘Better Life for All’ through local customized activities in cooperation with corporations around the world. Let’s meet in person.
LG Electronics, a global corporate citizen, promotes environmental protection in New York, USA and London, UK
As a global corporate citizen, LG Electronics strives to inform customers around the world of the importance of environmental protection and biodiversity conservation. Most notably, it has been unfolding against the background of the Times Square electronic billboard in New York, USA since April of this year. ‘The LG Endangered Species Series’ campaignThere is this.
‘The LG Endangered Species Series’ campaign video screened on an electronic display board in Times Square, New York
This campaign is an activity to raise awareness of carbon emissions and global warming by displaying beautiful and dynamic images of animals at risk of extinction due to climate change on a billboard in New York’s Times Square to raise awareness of the importance of biodiversity. The snow leopard and bald eagle videos released in April and July have so far been released. Approximately 36 million visitors to Times Square were informed of the importance of environmental protection. Additionally, last September, a 3D image of ‘sea lions’ suffering from lack of food and habitat destruction due to marine debris and global warming was shown to raise awareness of the seriousness of marine pollution.
‘World Environment Day’ campaign video shown on the electronic display board in Times Square, New York
In addition, in commemoration of ‘World Environment Day (June 5)’ designated by the United Nations Environment Conference in 1972, LG Electronics launched the ‘World Environment Day’ campaign at the outdoor electronic billboards in Times Square in New York, USA and Piccadilly Square in London, UK last June. A video was also shown. It screens public interest videos from international organizations and NGOs. As part of the ‘LG Hope Screen’, this video was released by the United Nations Environment Program (UNEP) as ‘Our Land.’ Produced under the theme of ‘Our Land. Our Future’I did it. It showed the global village devastated by climate change and the efforts of people who plant trees and tend forests to revive it, and conveyed the message that everyone’s interest and action are needed to restore the natural ecosystem devastated by carbon emissions.
Europe, the Middle East, and even Asia! Forest regeneration campaign spreading around the world
‘Smart Green Trees’, a forest regeneration campaign conducted by LG Electronics’ Spanish subsidiary.
LG Electronics is also carrying out a tree-planting campaign around the world in response to the climate crisis caused by carbon emissions. In addition to the activities of LG Electronics’ overseas subsidiaries, we are fulfilling our social responsibility as a global company by participating in the carbon reduction policies of our countries. LG Electronics’ Spanish subsidiary has been conducting a forest regeneration campaign since 2017. ‘Smart Green Trees’is in progress. This campaign is designed to increase the amount of drinking water each year by planting seed bombs that combine soil, compost, and seeds to increase germination rates in major regions of Spain and Portugal, reaching the total population of Spain. Planting 47 million trees per yearWe are aiming for. This tree planting campaign continues to expand beyond Spain to include ‘LG Green Cover’ in India and ‘LG Loves Green’ in Indonesia.
‘LG Yalla Green’ campaign conducted by LG Electronics’ Saudi Arabian corporation
In addition, in Saudi Arabia, in line with the national carbon emission reduction policy ‘Saudi Green Initiative’, ‘LG Yalla Green’ campaignis being developed. here ‘Yalla’ is an Arabic word meaning ‘let’s go together’It is. In line with this purpose, local executives and employees not only visited desert areas to plant trees, but also launched a campaign to promote highly energy-efficient air conditioner products.
Preserving biodiversity by increasing bee populations and creating insect gardens
‘Smart Green Bees’ campaign to help propagate and nurture plants
Efforts to preserve biodiversity are also continuing. The key is to create a safe habitat for insects and plants, such as bees and butterflies, whose populations have decreased due to the climate crisis. LG Electronics’ Spanish subsidiary will be operating from 2023. ‘Smart Green Bees’ campaign to help propagate and nurture plantsis in progress. This campaign aims to increase the number of ‘Iberian bees’, the only native bees capable of pollinating all plants in Spain, to approximately 47 million. In fact, in May of this year, the Spanish corporation succeeded in multiplying the number of Iberian bees, which were rapidly declining due to environmental factors, by about 3.5 million in just over a year.
Polinator Garden opened at LG Electronics’ North American headquarters in New Jersey, USA, in conjunction with Earth Day.
In addition, LG Electronics’ North American subsidiary is celebrating Earth Day this year. Opened ‘Pollinator Garden’ within the North American headquarters located in New Jersey, USA.I did it. Here, a pollinator garden is a garden where pollinating insects such as bees and butterflies can safely reside, preserving biodiversity and building a sustainable ecosystem. Through this, LG Electronics became the first Korean company to obtain Certified Wildlife Habitat® from the U.S. National Wildlife Federation (NWF).
LG Electronics plans to continue to do its best to protect a clean, healthy, and sustainable global ecosystem by working with LG members around the world and carrying out locally tailored activities.
