Pizza Grandiosa Price War: Discount Chains Drop Prices to 20.86 NOK

THE ONLINE PAPER: The discount chains have seen the price of the original version of Pizza Grandiosa down to 20.86. The standard price at Grandiosa has been between NOK 40 and 60 in the past year.

– Oh, he is now down again. It was cheap, says a Kiwi buyer when buying a Nettavisen Grandiosa to make sure the price tag is right. And he does.

Both Kiwi, Rema 1000, Extra and Oda now sell Grandiosa for around NOK 20. In comparison, it costs 64.70 at Meny.

– I haven’t seen this before, and you won’t get it cheaper than this, says blogger Rune “Gjerrigknarken” Nikolaisen. He follows the prices in the shops closely.

OK, the price of Grandiosa was all the way down to NOK 14 in 2019, but then only for Æ members at Rema 1000.

Considering rationing

Low-priced chain Extra was the first to drop prices on Monday, and the others have since followed suit.

– I have spoken to several people who made sure to fill the freezer. There are a number of Grandiosa fans out there who save space in the freezer until good deals come along, says Nikolaisen.

In social media, several people are asking if there will be a rationing. Previously, Rema 1000 introduced a maximum of three per customer.

– They are excited about whether they have learned from the previous round and whether they have seen the most roofs per person. Otherwise, this may be a short-term price war, one writes.

But pizza was still left in the shops, Nettavisen checked on Tuesday morning. And at this time, there is no rationing.

A typically attractive thing

According to Nettavisen’s experience, the price of Grandiosa has not been as low as it is now for several years. Grandiosa is a standard promotional product and is used to attract customers to the store.

When it was price war at Grandiosa before Christmas The price went down from 59.90 to 35.90

There was also a price war in January at Gradiosapizzaen, the price went down to 29.90.

So when has the price dropped significantly more.

Nikolaisen speculates whether the offer could be linked to the fact that the competitor Dr. Oetker has made an offer, and that Grandiosa’s offer is therefore a way to fight back.

– Is a price war on pizza very optimistic?

– Yes, it is good that people buy what they want at a good price. You will not get health advice from me. Now it’s almost cheaper to buy a ready-made pizza than to make it yourself, even if halibut flour is on offer this week too, says Gjerrigknarken.

Plus first

So it was Extra who reduced the price first this time.

– We take the blame for the outrageous price of the original Grandiosa. Extra is the cheapest series and this week we have 30 percent on selected versions of Grandiosa, says communications director Harald Kristiansen to Nettavisen.

– There has been fierce price competition for the original version since Christmas, and the rules say that buyers must get 30 percent of the lowest price in the last 30 days, and then the price now at NOK 20.86, says Kristiansen. He says rationing is irrelevant.

– But with such low prices, some shops may be empty for short periods, he says.

Kiwi immediately followed.

– When our low-cost competitors reduce the price of an item or run short-term offers, we reduce the price by the same amount or more as soon as we find it, says the communications director Kristine Arvin to Nettavisen.

– We have promised the customers that we are the cheapest on all products, and then of course we reduced the same, she says.

She says Kiwi has no limit on how many you can buy.

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