PixMob, a global leader in wireless lighting technology, is pleased to announce its collaboration with the 2024 Summer Olympics, creating a new dimension of audience engagement and a completely new fan experience using the company’s immersive Moving Visual Transmitter lighting technology.
The audience as living screens
In collaboration with Leap Creative Studio, PixMob’s technology lit up 70,000 fans at the Stade de France for the closing ceremony of the Paris Olympic Games. High-powered X4 LED wristbands were given to everyone in attendance – both fans and athletes. Using these glowing LEDs, each person represented a pixel on a giant TV screen. Onto this screen, PixMob’s revolutionary Moving Visual technology projected animated effects that told the long and legendary history of the Olympic Games – from ancient chariot races to a modern animation of the Olympic rings stretched out over the audience.
PixMob’s Moving Visual Transmitter technology transforms audiences into living, interactive screens. Fans are seamlessly involved in the spectacle as MVT technology projects moving graphics onto crowds. The audience itself becomes a video screen that can be seamlessly integrated into the design and storytelling of the event.
“We are incredibly grateful to have been able to work with world-class teams and contribute to this amazing show,” said JO Dalphond, Partner and Chief Commercial Officer of PixMob. “With our Moving Visual Transmitter technology, we pulled out all the stops to transform the audience into a screen and celebrate the best athletes in the world.”
MVT Technology: A new era of live event technology has dawned
This groundbreaking technology is currently being used on Coldplay’s acclaimed European tour Music of the Spheres and will also be featured at the band’s next concerts in Dublin, Ireland.
PixMob’s Moving Visual Transmitter technology sets a new standard for how audiences can be involved in a performance. Unlike traditional controllers that emit a single infrared beam, MVT technology uses a moving lighting head and housing with newly designed internal equipment to project unique infrared commands to each seat simultaneously. MVT technology features an integrated infrared camera, providing precise visualization and programming without the need for additional equipment. This allows lighting design professionals to literally paint on the audience and showcase animated graphics and video content.
“We’re excited to see how MVT technology will inspire creative directors and lighting design teams at stadium shows to push the boundaries of what’s possible,” said Vincent Leclerc, co-founder and CEO of PixMob. “This technology will revolutionize the fan experience at live events by making them actively involved in the action rather than just watching.”
