The project that started Gerard Piqué in the world of tennis with your company Kosmos It is in a very delicate moment and with fewer and fewer options to succeed. The ex-soccer player landed in the sport of racket with the promise to go to revolutionize a game that is in low hours and the reality is that it is very close to leaving soon and through the back door.
The long shadow of the withdrawal of Roger Federer and the ever closer march of Rafael Nadal y Novak Djokovic make tennis take years looking for a way to attract new viewers in addition to not losing the fans he currently has. That is why the International Tennis Federation (ITF) saw in Piqué a good stimulus to promote this sportbut the truth is that for the moment the only thing he has achieved has been to dissatisfy current fans and accumulate criticism from various tennis players, complaints that return to the scene after the departure of Dominic Thiem by Kosmos Management.
Gerard Piqué assured that his company was going to get fully involved in tennis, starting with the Davis Cup, but with the intention to also enter the rest of the eventsas for example in the Challenger circuit, where there is a mixture of veterans and youngsters fighting to reach the elite.
However, all these promises soon faded and the former soccer player only organized the Davis Cup and each year with less charm, since in 2019 it was held in La Caja Mágica as a great event, but not even Spain’s victory managed to achieve the expected audience. Later, in 2020, it was not played due to the pandemic and in 2021 it was held at the Casa de Campo in a completely bare pavilion, with the stands half empty, without publicity for the event and without even an open bar inside the venue.
This brought the tournament up to Málagasomething strange since Piqué assured in his first months in charge of Davis that the finals of the tournament were going to be organized in big cities around the world, something with which he did not comply, since he was not even able to change the country of this event. It should be noted that despite the fact that this new venue was a great success in attendance, the fact that it coincided with the World Cup meant that the competition had no little impact in the media.
Your representation agency
After his departure from the Davis Cup after the ITF decided to break the contract with Kosmos, Piqué only has his representation agency left, which this week has lost its most media player, Dominic Thiem. The Austrian has chosen to end this relationship considering that the best thing for him is to work with his brother. «My management will not make me a better player, my management will not light the fire in me either. There it does not matter who directs me», said Thiem, who also considers that above all it is important to have a large market in his country, just like Rafa Nadal or Roger Federer have in Spain and Switzerland respectively.
Of course, the 2020 US Open champion and former number 3 in the world also recognizes that his signing for Kosmos has been place for both parties: «It must also be said that Kosmos did not have much luck with me. I signed and after five days I destroyed my wrist. It didn’t go well for me or them».
Dominic Thiem leaves Piqué’s agency
Thiem’s departure has been agreed by both parties, so there will be no dispute of any kind, as confirmed by his brother Moritz, the player’s new agent. “There’s not much more to say about it. we ended the partnership with Kosmos without dispute or anything like that. Which was also very important for us,” he told Austrian media.
The future of Kosmos in tennis is increasingly uncertain after it is also losing power in this aspect, since at the moment it only has four renowned players, Andrey Rublev y Borna Coric in the male category, while in the female category they are Elina Svitolina y Daria Kasatkina.
