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Pinterest benefits from iOS 14

Pinterest benefits from iOS 14

The app is said to have achieved a record daily downloads as a result of the arrival of iOS 14. iPhone users are flocking to Pinterest for inspiration for their home screen.

On Sunday, September 20, Pinterest was downloaded no less than 800,000 times on mobile devices. That is a record for the number of downloads for the app in one day. And it owes it all to Apple which launched iOS 14 last week.

Twitter on Pinterest

In iOS 14, the latest version of the operating system for iPhones, it is possible to personalize your home screen. Users already shared their creations on Twitter under the hashtag # iOS14homescreen. So now it appears that they also consult Pinterest for inspiration. On their homepage you can find a large number of ideas for personalization of your home screen.

Widgets

That personalization of the home screen can be done by means of widgets. Apple offers a number itself, such as those for weather, news or calendar, but widgets can also be created yourself via external apps such as Widgetsmith, Color Widgets and Photo Widget. As a result, these apps are now also the most popular free applications in the App Store.

Shortcuts

In addition to widgets, many also use the Shortcuts app. With this, the icons of an app can also be personalized. The original app is then hidden on the home screen and the new icon can open the app via Shortcuts.

Generation Z

For inspiration on themes, icon images or widgets, iPhone users now turn to Pinterest. And those users mainly come from generation Z. Pinterest saw that these users previously went to Pinterest for inspiration about interior design and now also design their online environment.

Monday also saw a huge increase in downloads for Pinterest. Then the app would have been downloaded no less than 680,000 times. This puts the app from 47th place to 5th place in the list of most popular free apps in the App Store.

Those who want to get started with the personalization of their home screen will have to have a lot of patience.

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