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“Pinball Renaissance: How Nostalgia and Smart Marketing are Reviving America’s Love for Pinball”

The journalist from The Economist accompanied Ian, 57, to one of his favorite places in northwest Chicago: Logan Arcade offers drinks and appetizers as well as a wide range of arcade games.

Ian tries his hand at a cartoon-themed pinball machine Rick et Morty. “He comes forward and takes his place among four players – including yours truly –, torturing buttons to direct the small ball into the garage of a miniature house surmounted by a flying saucer. Above, a screen displays the high scores as well as excerpts from this cult and bizarre cartoon.

As the British weekly explains, pinball machines are currently enjoying a new lease of life, both in bars and in private homes.

At the turn of the millennium, the market seemed definitively outdated by that of video games, in

2023-05-21 07:36:09


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