Piedmont, the Region gives green light to the balances disguised as promotional sales

Masked sales arrive in Piedmont. Postponed to August at the request of the same merchants due to the long closure due to lockdown, sales with discounts become effective from July 1st. The Region has in fact authorized promotional sales, usually prohibited in the previous month. And in many cases, from outlets to Rinascente, they have already started. “To support the restart and recovery of the Piedmontese commercial system in the best conditions of competitiveness and efficiency and by adopting a line of opening and liberalization of the market – explained the Regional Councilor for Trade, Vittoria Poggio – it was decided, in concert with the trade associations, to lift the ban. ” The measure was sent to the regional council for urgent approval which will be voted on Tuesday by the first commission.
For those who can’t wait until August 1st, you can already indulge yourself with the first discounts. At the Settimo outlet, some stores already do some promotions, some reserved for the most loyal customers. Mondovicino starts with the “Sconti in fugno” initiative: up to 50 percent discount on outlet prices is expected in participating stores. The Rinascente of Turin launches the “Black Fridays Days” instead. Until July 5, ten days are scheduled with discounts of up to 70 percent. Other promotions will start in the large chains that populate the center and Le Gru. The Serravalle outlet is also added to the list.

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Maria Luisa Coppa (president of Confcommercio Piemonte and Ascom Torino)

The duration of the summer sales for Piedmont – which will expire on August 1st – will be eight weeks. Nothing new. Normally, the sales have a duration of about two months for all regions. Also in this case, therefore, the normally adopted measures are respected, but the start date will be postponed for a month, as anticipated, and the promotional sales will take place starting from thirty days before August 1st, therefore from July 1st, even if in some of them actually left yesterday. The rationale is that the combination of 2020 summer sales and the permission to make promotional sales will thus allow consumers to shop at low prices for a total duration of three months. “The Region in agreement with the associations – underlined the president of Ascom, Maria Luisa Coppa – has taken on the possibility of promotional sales even before the sales. It is a divisive theme among entrepreneurs. But in the end we felt it right that the our region is aligned with those nearby where the measure has already been adopted: better a common line to avoid competition between regions “.
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