Il Piedmont is preparing to shine under the international spotlight with an institutional mission that aims to win the hearts of British investors and tourists. From today until Wednesday, a delegation led by President of the Region, Alberto Cirioand from mayor of Turin, Stefano Lo Russois located at London to promote Piedmontese excellence. Accompanied by organizations like the Turin Chamber of Commerce, Unioncamere Piedmont, Ceipiemonte, VisitPiemonte e ATLthe objective is clear: to attract foreign investments and enhance the tourism offer of the region.
A strategic market across the Channel…
Il United Kingdom represents a market of fundamental importance for Piedmont. With beyond 50 of the 400 dossier of potential foreign investors currently open by Ceipiemonte coming from this nation, the focus is on key sectors such asaerospacel’automotiveil cleantech and the mechatronics.
About ten of these dossiers are already at an advanced stage, with a potential investment value of 200 million euros and the possibility to create 200 new jobs. But the United Kingdom is not just an economic partner: it is also an important tourist area, with 160 thousand arrivals e 600 thousand overnight stays in 2023, positioning itself as the fifth foreign country for tourist flows to Piedmont.
Tourism and gastronomy: a winning combination
The opportunity to present the Piedmontese tourist offer is World Travel Market (WTM)one of the most prestigious events in the sector worldwide. Here, Piedmont will showcase its natural beauty, cultural richness and renowned tradition food and wine. A preview of what will happen in 2025, when Torino and the Piedmont they will be protagonists of The 50 Best Restaurants Awardthe competition that celebrates the 50 best chefs in the world. This event promises to attract international attention and consolidate Piedmont’s reputation as a culinary destination of excellence.
The mission in London is not limited to tourism promotion. Several events are dedicated to attracting investments. This morning, an event organized by Financial Times will see the participation of leaders of important foreign companies such as Space Solar, Hybrid Air Vehicles, Amazon, Quantum Propulsion Technologies, Evolved, Aspia Space, Infogrid, Renesas Electronics e Graphcore.
During the meeting, a report on the Piedmontese ecosystem will be previewed, highlighting investment opportunities in the region. In the afternoon, Torinoin collaboration with the Carlo Alberto Collegewill meet the London School of Economics and its research center LSE Cities. An opportunity to explore possible academic collaborations and exchanges of knowledge, strengthening the links between the two realities.
At theItalian Embassy in Londona conference aimed at beyond will be held 100 foreign companiesduring which testimonies from those who have already chosen to invest in Piedmont will be presented. These success stories will serve as inspiration for new potential investors, showing how the region offers a favorable environment for the development of innovative and sustainable businesses.
The mission to London represents a significant step for the Piedmontwhich presents itself as a dynamic area open to the challenges of the future. With a mix of tradition e innovationthe region aims to consolidate its position on the international stage, attracting investments and tourists from all over the world.
