Pick up balls, Xiaomi in India Introduces the concept of a Food Truck Store

JawaPos.com – During the Covid-19 pandemic like today, the whole world feels difficulties in almost all sectors of life and in the scope of business. Cessation of business and production activities, mass layoffs and other impacts due to this pandemic have reduced people’s purchasing power.

This is also felt by the makers smartphone. Therefore, now many of the manufacturers smartphone have to turn the brain in order to continue to survive. As Xiaomi has done in India, one of their potential markets is also ‘battered’ due to the Covid-19 pandemic.

Xiaomi India has just announced Mi Store on Wheels (MSoW) new. It is a mobile retail platform that aims to bring store-like experiences to customers’ doorsteps. This service was announced early on Monday (21/9) and aims to bring the availability of devices smartphone to remote parts of India.

The concept of the Xiaomi mobile shop is similar to what contemporary food vendors do selling on cars, otherwise known as food truck. The concept is none other than aimed at ‘picking up the ball’ by directly visiting their customers.

According to Muralikrishnan B, COO, Indian Noodles, Mi Store on Wheels aims to bring experience showroom Mi Store in areas with limited access. The senior official at Xiaomi in India also stated that the service would be a breakthrough in changing the dynamics of the retail business in rural markets. Of course, while still following government recommendations to keep your distance and not travel during the Covid-19 pandemic.

“While maintaining hygiene and safety practices, while managing crowds and maintaining social distancing, MSoW outlets will be completely safe for consumers to visit,” he said as quoted from Antara. NDTV.

Mi Store on Wheels It will also have all the recently launched Redmi smartphones, including, Redmi 9, Redmi 9 Prime, Redmi Note 9, Redmi Note 9 Pro, Redmi Note 9 Pro Max, and Redmi 9A. Besides only smartphoneThis mobile shop will also sell other Xiaomi products such as Mi Smart TV, Mi Box 4K, Mi TV Stick, Mi CCTV Camera, Mi Sports Bluetooth Earphones, Mi True Wireless Earphones 2, Redmi Earbuds S, Mi Sunglasses, Mi Powerbanks, and Chargers. .

This company step came to innovate the existing retail network. Mi Store on Wheels is also a method of increasing sales in areas less accessible to retail stores or E-Commerce portals during a pandemic Coronavirus in progress.

The new distribution channel is also part of the company’s Mi Commerce initiative, which intends to blur the lines between boundaries online and offline.

Watch the interesting video below:

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Editor: Nurul Adriyana Salbiah

Reporter: Rian Alfianto