Dubai: «Gulf»
Uber has announced the appointment of Pia Al-Hashem as General Manager of the company in the UAE, Jordan and Lebanon, where her responsibilities will include all areas of work of the company, including setting and implementing strategies , operational processes, definition of regulatory policies and frameworks and business development.
Al-Hashem said, “I look forward to leading the company’s business with a primary focus on achieving sustainability goals in the field of mobility, expanding our product portfolio to meet the needs of local markets, as well as developing the ride-hailing market all over the world in the three countries where I will lead the Uber business”.
For his part, Frans Hemstra, Regional General Manager of Uber in the Middle East and Africa, said: “Pia has a long career, during which she held many important positions at Uber, and has demonstrated her high competence in the areas of leadership and strategic planning, which made her the most suitable candidate for the position of general manager”. The company in the Emirates and the Arab Levant. As she takes on her new role, I look forward to seeing Pia contribute to elevating our offering and growing Uber’s business in these strategic markets.”
