Producer of printed products “Printed“has set up their own photo and video studio in Riga, where they create various visual materials that the company’s clients can use in their businesses to promote product sales. The creators of” printed “photos and videos have moved here in February of this year and currently on the road 100 product models are prepared each month.
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Meetings in the coal depots
Printful’s core services are outsourced printing and sewing, but the company also offers design, video and photography, as well as creating a variety of information materials in-house to help its customers better sell their products. Photos, videos can be created, for example, for sweaters, shirts, mugs and other products offered by the company.
The work takes place in a studio located in an industrial-looking building complex on Slokas Street. The studio is located in a building that once housed a boiler room that heated other buildings in the area. Coal was once stored in the small rooms on the upper floor of the building, and now Printful has installed spaces for small meetings and relaxation. From the top floor of the building you can reach the roof, which offers a view of the Riga Technical University football stadium.
Before “Printful” moved into the building, it was used as a venue for various events: the large and bright first floor of the building was once an ideal venue for dancing, exhibitions and conferences, but is now used for photo shoots and sprouts video.
“Our goal here is to offer solutions for the e-commerce business, the ‘portal’Delphi business“explains Tim Pontin, photographer and head of the Printful photo studio.
Printful offers its customers a range of photo and video services for free, but if there’s a desire for a more business-oriented photo, you’ll have to pay for it. “The more successful our customers are, the more successful we will be,” Pontin points out.
Various models
The white photographic corner and the huge window the size of almost the entire wall of the photo studio “Prinftul” create the sensation of watching a foreign film, in which the photographer, with loud and a little angry exclamations, adjusts the way in which the main character of the film – the model – should stand more correctly during the photo shoot. This feeling is given by the shots seen in films with professional photographic angles, not by the behavior of the “Printful” photographer.
The day “Delphi Bizness” visited the studio, the photo shoot took place in a light and positive atmosphere. On that day, a Ukrainian woman and a dark-skinned model are attending the photo shoot. Pontin points out that the variety of models is a very important aspect of the work of the “Printful” photographic studio. “Basically we are always looking for new and different models, especially if we have new markets that we enter, because we need to find people who adapt to that market,” she explains.
“Printful” looks for models both alone, by holding castings, and through casting agencies. Pontin is the main photographer, but not the only one: there are two together.
He says the visual services offered by “Printful” are chosen both by customers for whom e-commerce is their core business, and by those who have their online store only as one of the pillars of their business. It doesn’t give specific numbers, such as the number of photo sessions or the number of customers the company hopes to reach in the near future, but adds that the momentum gained shouldn’t be lost.
According to Pontin, the “Printful” multimedia studio is the only studio of its kind created by a private company in Latvia, where the photos and videos made reach thousands of people around the world.
The installation of the studio cost a total of around 50,000 euros, however the costs are expected to increase, as the installation process has not yet been fully completed. In addition to the white photo corner on the first floor, there is also a kitchen to one side of the room. Although the main purpose of its use is to create the necessary background for photos in which things used in the kitchen are photographed, such as cups, it is also a working kitchen, which is used by the people working in the “Printful” photo studio to their meals.
