This morning, at 11:00 amthe presentation of the official poster of the Gracia 2024 festivities in brick. The event, organized by the City Council of Mahonis an annual tradition in which a artist of the municipality or another place on the island of Menorca is responsible for designing the image that will represent the festivities.
This year, the chosen one has been Jordi Cardenasa young artist who received the honorable mention in it Brick City Award for Painting last year. According to the mayor, “the poster, apart from being the poster itself, is the image of this year’s festivities,” since it will illustrate both the official program as the souvenirs that will be given to various participating entities, including t-shirts which will be on sale to the public.
During the presentation, Jordi Cardenas shared the creative process behind his work. He admitted that upon receiving the proposal, he was faced with the challenge of creating an image that could be liked by everyone without generating controversy. Finally, he opted for a pictorial proposal based on his academic trainingfocusing on images traditional and folkloric from Menorca. Cárdenas explained that he was inspired by a photograph from the 80s by the Menorcan photographer Vidalfound in the image and sound archive, which captures a festive moment with parades and street parades. “It is a very joyful image, which is what I wanted to convey,” said the artist, highlighting the presence of emblematic elements such as the Masonry architecturelos ‘giants’ and the music.
For its part, the Mayor Pons He highlighted the uniqueness of this year’s poster, noting that although it does not feature the horsescentral elements of the festival, does reflect the celebration of 90th anniversary of the ‘giants’ of brickPons concluded that the work “has become festive and different,” and that the choice of the ‘giants’ As a main theme, it is a sample of the long tradition that these characters have in the city.
