PHOTO. Stylist Zhanna Dubska in the center of Riga “dumps” a pile of clothes four meters high

Famous stylist Zhanna Dubska, which has repeatedly called on fashion lovers to thoroughly evaluate the need to buy new clothes en masse, emphasizing that sometimes “less is more” and it is desirable to prefer high-quality clothes that last a long time, unveiled a unique environmental installation at the Congress House last week.

Art object – a four-meter-high mountain of clothes called “Nothing to wear?” – symbolizes the annual volumes of textiles entering the Latvian market, which accumulate in the closets of the population and are later disposed of in municipal waste, creating environmental pollution.

As the representatives of environmental organizations revealed during the event, 27,000 tons of new and used clothing or 14.3 kilograms per capita enter the Latvian market every year.

Thinking about the impact of the fashion industry on the environment, the colorful stylist Jeanne Dubska pointed out that she has been particularly concerned about the sustainability of fashion in the last few years, since the so-called “fast fashion” has been gaining unprecedented popularity.

According to her, before buying another piece of clothing, everyone should evaluate the need for it and remember that there is a difference between clothes and rags, because quality clothing both lasts longer and is in fashion for a long time.

Therefore, the stylist actively encouraged fashion lovers to review the contents of their wardrobes and sorting clothes, returning unusable or tired clothes to charity or handing them over for recycling.