Despite this second wave of infections, it risks bringing the automotive sector to its knees again in Italy, the success of Peugeot in our country does not seem to want to stop. There are still two months left to the end of this troubled 2020, in which the four-wheeler market risks closing with a negative 25%, but the Lion’s house is convinced that its balance at the end of the year could be less negative than could have been estimated just a few months ago.
Part of the credit for this success of the Leone brand on the Italian market goes to Ecobonus Peugeot program in force since July, before the introduction of state incentives that extended aid to thermal engines. And the numbers coming from the market speak for themselves: in these first ten months of the year, the Lion car manufacturer has reached a share of 6%, the highest in the last 18 years. The new 208 is of particular interest to Italian customers: Peugeot has registered over 23,000 registrations of its small car, about 3,000 more than those recorded for 2008. Mention also for the electrified range of the Leone: good data of the new e-208, which in its segment had a share of 18%, and of the new 2008, available in dealerships since June, which registers a share of 14%.
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