Daddy of Dogs is the German “petfluencer” with the greatest reach
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October 4th was World Animal Day. A day for animals and their life stories. In marketing, animal content is considered a safe bet – cute dog and cat videos are still very popular. Animals also play a major role in influencer marketing. And accounts of four-legged friends achieve a high reach. But who are the most successful petfluencers in the DACH region? Jan Homann, CEO and founder of Eqolot, has put together the top 5.
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