When Peter Bayer was announced as Scuderia AlphaTauri’s new CEO in June, his hiring was widely acknowledged in the F1 paddock as a good move by the Red Bull organization. His name may not be well known to the general public, but he had a lot of respect in the series thanks to his time in the FIA (Federation Internationale de l’Automobile) under Jean Todt.
The 52-year-old Austrian-born Bayer has had a busy career working in various sports before finding his way into auto racing. As such, he brings a wide range of interesting experience to the task of overseeing the political and commercial aspects of Faenza’s organization. Born in 1971, Bayer has been an F1 fan since he was a boy, growing up watching races with his father on state broadcaster ORF. “Niki Lauda was the greatest Austrian national hero of all,” he recalls. “Austria has famous people like Mozart, but Niki was just amazing to me.” I called the office for advice, but got nowhere. On the contrary, his life took a different turn. “At the time, I was very into skiing, snowboarding and climbing, and I met people who said, ‘Would you like to work with us?’ So I joined the International Snowboard Federation. It was a great experience. We quickly realized that there was a niche that many commercial partners wanted to enter because we could reach a younger audience.” “Snowboarding was a mix of sports, culture, lifestyle, music and fashion. organized snowboarding events and added a music festival, the next step was to launch his own electronic music festival in 2005. It’s called Soundcity and is one of the top two in Austria. It was big.” His involvement in winter sports led to the opportunity to work with the International Olympic Committee on a new project. “The IOC created the Youth Olympic Games for young spectators. I was CEO of the first Winter Games, which started in Singapore in 2010 and was held in Innsbruck in 2012.” Businessman and Vice-President of the London Olympics Bayer entered the world of sailing in 2013 after meeting Sir Keth Mills, and has been involved in the Ocean Masters series and the America’s Cup. After that, he had the chance to get involved in motorsports by chance. “Jean Todt is very close to the IOC secretary general Christophe de Kepper. He was looking for a new FIA secretary general and called Christophe and he said ‘I have the right guy’. I met Jean and he interrogated me for three months because he wanted to see if I understood motorsport.I had to do a lot of meetings and presentations.Motorsport. It was clear that he had no background other than a passion for the sport.” “I had to give a presentation for him analyzing the strengths and weaknesses of all championships, their structure and the assets they manage. No. I think I was right, and convinced Jean and the World Council to choose me.” I received an interesting piece of advice from Jean-Louis Valentin, who had turned to “On the first day he said to me: ‘Peter, your focus is on operations, rallying, the WEC’. ‘Don’t touch F1, you’re going to get in trouble!'” Bayer said. remembers. “It took me three years to get Jean’s full trust. But after three years he handed me the keys and said, ‘You run motorsport and I do the rest.’ “This has clearly opened the door for me.””I have moved away significantly from being an administrator and rubber-stamping job to a more proactive management style.””80% of the time, I think I spent a lot of time engaging and working with championship promoters on the strategic direction of Formula E. I often spoke with Alejandro Agag about the future of Formula E and led the negotiations to make Formula E a world championship.” “I negotiated a promotional contract for the extension of the World Rally Raid Championship and the World Rally Championship, and moved the European Rally Championship and Rallycross into one umbrella with a German promoter. That was my day-to-day business.” , contributed to the definition of the 2026 power unit package and was closely involved in developing new financial regulations and cost caps. “Financial regulation was very important to us. The original idea came from[F1 CEO]Chase Carey and I knew what Chase wanted to achieve with it.” With my business background, I felt I could really do that because, at the end of the day, accounting is a very precise business, just like any engineering job.” It may sound strange to lead a , but we started with a strategic group: Ola Karenius (Mercedes), John Elkann (Ferrari), Oliver Blume (VW/Porsche) and Markus Dusmann. (VW/Audi), Luca De Meo (Renault), Jean Todt and Stefano Domenicali.” “Motorsport leaders came together and said, ‘Well, what can we do? How can we do this? Can we keep it relevant and attractive at the same time?’ “From there, we started to define the strategic direction of the engine, and then the technical details came out. , my job was to make sure whatever the engineers had in mind was in line with our strategic objectives.” In addition to wide-ranging roles in In December 2021, as Todt’s final term as FIA president was coming to an end, Mohamed bin Sulayem was elected with the intention of creating a CEO position at the FIA. Bin Sulayem has its own team and its own a…
2023-08-24 11:11:43
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