Peruvian companies must change their culture if they want to remain competitive in the long term

In a turbulent landscape where volatility, crises and technological disruption are the norm, companies face a crossroads: adapt or perish. Survival in this new order requires a profound cultural transformation, a radical change in the way of thinking, acting and operating.

In this context, cultural transformation – which consists of improving the way things are done within a company – emerges as a fundamental pillar to boost business resilience and guarantee long-term competitiveness. According to José Antonio La Rosa, co-founder of SUPERA, an expert consultancy in corporate cultural transformations, in environments of high uncertainty, companies must adopt change as a strategic tool to quickly adapt to market demands and take advantage of growth opportunities.

Cultural transformation does not only imply superficial changes in processes or organizational structure, but also a profound redefinition of the company’s mentality and practices. It is a paradigm shift that promotes a flexible, innovative and agile business culture, where change is perceived as an opportunity to constantly grow and evolve.

How do you lead a successful cultural transformation?

We have often heard that “the only way to deal with change is with more change.” Today, this phrase becomes a fundamental truth in today’s world. As the SUPERA expert mentioned, it is time for our country’s business leaders to embrace this philosophy and lead the way towards a comprehensive cultural transformation in their organizations based on five points:

• Visionary leadership: Leaders must be the first to adopt the new culture, leading by example and conveying a clear and compelling vision of the future.

• Learning culture: Foster a culture where continuous learning is the norm, where error is seen as an opportunity for growth, and where experimentation is part of the organizational DNA.

• Agility and flexibility: Implement agile structures and processes that allow the company to quickly adapt to market changes and respond effectively to new customer needs.

• Technology as an ally: Take advantage of the technological tools available to optimize processes, facilitate communication and collaboration, and obtain valuable insights for decision making.

• Transparent and open communication: Create fluid and transparent communication channels that allow all employees to feel involved in the change and actively contribute to the success of the company.

• Focus on world-class talent management: Attracting, developing and retaining the best professionals is essential for the success of any cultural transformation. Investment should be made in training and development programs that enhance the skills and abilities of employees, aligning with the strategic objectives of the organization.

Finally, La Rosa emphasized that CEOs and senior managers who understand this reality and take the necessary measures to lead this change will be better positioned to navigate the turbulent waters of the market and build resilient, innovative and successful companies.