Jakarta (ANTARA) – Pertamina Enduro VR46 Racing Team wants to be better known in the European market by optimizing cooperation between Pertamina Lubricants and VR46 Agency which is owned by Valentino Rossi (VR46 Racing Team).
Starting from 2024 to 2026, Pertamina Lubricants through Pertamina Enduro will become the main sponsor of the Valentino Rossi MotoGP team (VR46 Racing Team) which is now known as the Pertamina Enduro VR46 Racing Team.
“We are confident that VR46’s support and network will strengthen our efforts to aggressively penetrate Europe,” said President Director of Pertamina Lubricants, Werry Prayogi in an official broadcast on Friday.
This collaboration is not just a partnership with Pertamina Lubricants as the team’s main sponsor, but also as an opportunity to show that Indonesian lubricant products meet world-class quality standards.
“This partnership is proof of VR46 Agency’s trust in the quality of Pertamina lubricant products and will encourage us to continue to innovate and provide the best quality,” added Werry.
Also read: The striking yellow color adorns the Pertamina Enduro VR46 team for the 2024 season
The European market for lubricants and fuel additives, which was worth around US$4.2 billion in 2023, is expected to grow to around US$5.5 billion in 2031, according to the results of a Statista survey.
Seeing this growth potential, Pertamina Lubricants is trying to strengthen its presence in the European market through a partnership with VR46 Agency as a continuation of the VR46 Racing Team sponsorship program.
The long-term collaboration with VR46 Racing Team and Valentino Rossi on the WEC (World Endurance Championship) car program is also an important provision for Pertamina Lubricants to maximize business opportunities on the European continent.
VR46 Agency will play an important role in opening the European market for Pertamina Lubricants, namely as a strategic partner who focuses on marketing and other business opportunities.
“We are very pleased to be able to collaborate with Pertamina Lubricants in bringing world-class lubricants to the European market,” said VR46 Agency CEO, Gianluca Falcioni.
Also read: Pertamina Enduro VR46 Racing Team reveals livery for the 2024 season
2024-03-15 13:48:31
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