Pernod Ricard, the owner of Jameson, has come under fire for resuming exports of the Irish whiskey to Russia amidst the ongoing conflict with Ukraine. The move has been met with widespread criticism and calls for a boycott of the brand. Ukrainian Action Ireland organized a protest outside the Dublin headquarters of Irish Distillers and Pernod Ricard, urging people to “Boycott Jameson, Stand with Ukraine”. This prompted a senator to call for the immediate cessation of exports, stating the decision is “morally unjustifiable and wrong”. Diageo, which owns Guinness, stopped exporting and selling products to Russia following the invasion of Ukraine, setting a precedent for others to follow. Pernod Ricard’s decision to resume exports has caused damage to the brand’s image and reputation internationally. As a result, the company is now working hard to find the best way to halt the export of their brands to Russia, ensuring the welfare and safety of their team.
