“Pernod Ricard Faces Backlash for Continuing to Export Jameson Whiskey to Russia Despite Boycott Calls: The Spirits Business”

Pernod Ricard, the owner of Jameson Irish whiskey, has come under fire for its decision to continue exporting its brands to Russia despite backlash from Absolut Vodka consumers. The French company confirmed that this decision extends to its entire portfolio, including brands such as Beefeater gin and Olmeca Tequila. The decision has sparked outcry on social media, with many consumers calling for a boycott of all Pernod Ricard brands. However, the company clarified that it is in full compliance with all international sanctions and that the economic viability of the business in Russia is at risk if they cease activities. Russia was previously the second-largest market for Irish whiskey, accounting for 7.3 million bottles in 2019.