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It is known that UV rays can cause premature aging and skin damage. UV rays are also able to penetrate into the room, even when the weather is cloudy. (Read Also: Estee Lauder To Launch 10 Serum Bottles in Space)
This is what Shiseido Group wants to communicate through one of its products, Anessa Perfect UV Sunscreen Skincare SPF 50+ PA ++++. The number one sunscreen in Japan for 19 consecutive years is now available in Indonesia.
With the concept of beauty sunscreen, Anessa is the first sunscreen in the world to carry it technology Triple Defense and skin care benefits to prevent premature aging. This product is safe to use in daily activities, both indoors and outdoors. Triple Defense Technology innovations – namely Thermo Booster Technology, Aqua Booster EX Technology, and Super Waterproof – make UV protection stronger when exposed to sunlight, water or sweat.
“Shiseido Group has the mission of Beauty Innovations for A Better World, where people live in unlimited happiness and beauty. Departing from this mission, Shiseido created Anessa, the result of more than 100 years of UV light research with the aim that women around the world have a positive relationship with the sun, however skin remains beautiful shine today and tomorrow, “said Jun Kinumaki, President Director of PT Shiseido Cosmetics Indonesia.
Jun added that the skincare formula contained in Anessa is able to prevent the bad effects of UVA and UVB rays on the skin. This product also contains 50% super hyaluronic acid to keep skin soft and hydrated, as well as collagen that keeps skin firm and looks radiant. In addition to the content of tormentilla / yellow flower extract, green tea extract, and edelweiss extract which help prevent premature aging.
Skin and Gender Specialist dr. Arini Astasari Widodo Sp.KK explained that about 80% of premature aging is caused by UV rays. Signs of premature aging include dark spots, wrinkles, loss of skin elasticity, rough skin texture, and dilation of blood vessels (telangiectasia).
“Many people feel that because their skin is not exposed to sunlight, there is no need to use sunscreen. Exposure to UV rays can come from direct and indirect sunlight, including from objects, sand, snow, etc.,” said dr. Arini.
“As much as 90% of UV rays penetrate clouds and UVA can penetrate window glass, so being in the shade or indoors does not mean we don’t need protection from UV rays. UV rays can cause aging, sunburn, skin pigmentation problems (skin spots). , triggering several skin diseases that are sensitive to UV light, as well as benign tumors and malignant (cancer) skin tumors, “he continued.
Even though the weather is cloudy, rainy, or in the shade, dr. Arini suggested that skin protection should still be done. A study shows that the incidence of skin aging caused by UVA rays has increased over the last few decades. For that, it is important to apply a sunscreen that has a broad spectrum.
“Choose a sunscreen that has a high SPF and PA content. The SPF number describes the level of UVB protection, while PA represents protection against UVA rays,” said Dr. Arini.Read Also: Delay Premature Aging with Pomegranate Extract)
Anessa, which was launched in Japan in 1992, is a crystallization of the results of Shiseido’s research and development on protection sinar UV for over 100 years. Indonesia became the 7th country in Asia to present Anessa. Previously, this product was already in Korea, Taiwan, Thailand, Vietnam and Singapore.
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