“Pepero and Zero promote the excellence of K-food” Lotte Well Food participates in ‘Sial Paris 2024’

Sial Paris 2024’ ⓒLotte Well Food” title=”▲ Global visitors to the Lotte Well Food brand pavilion at ‘Sial Paris 2024’ ⓒLotte Well Food”/>

▲ Global visitors to the Lotte Well Food brand pavilion at ‘Sial Paris 2024’ ⓒLotte Well Food

Lotte Well Food announced on the 21st that it participated in ‘Sial Paris 2024’ held at the Nord Villepinte exhibition hall in Paris, France, and announced the excellence of K-food and the charm of the Lotte brand.

‘Sial Paris’ is considered one of the world’s three largest food exhibitions, along with Germany’s Anuga and Japan’s Foodex. ‘Sial Paris 2024’, which celebrates its 60th anniversary this year, will be held on the largest scale ever for five days from October 19th to 23rd.

About 7,500 companies from 130 countries around the world will participate, and approximately 150,000 visitors are expected to attend.

Lotte Well Food attracted the attention of buyers from around the world by organizing a large-scale operating booth centered around its representative brands, ‘Pepero‘ and ‘ZERO‘, in the ‘K-Food Leading Company Pavilion’ prepared by the Korea Food Industry Association. .

Until the 20th, the booth operated by Lotte Well Food continued to attract visitors throughout the period, confirming the increased popularity of K-food and its status as a global general food company.

▲Global mega brand ‘Pepero’ with brand sales exceeding KRW 200 billion ▲ZERO, a sugar-free dessert brand targeting the health and wellness trend ▲Lotte Well Food’s three representative ice bars, ‘Jawks Bar, Screw Bar, and Watermelon’ B)’ ▲’Sleepy Gum’, a brand of effective gum popular with long-distance drivers to prevent drowsy driving ▲Lotte Well Food brands and products such as home convenience meals (HMR) such as frozen kimbap and rice balls that are captivating the taste buds of people around the world They were gathered together and presented to visitors.

Lotte Well Food will hold various experiential events for approximately 20,000 people at this exhibition to encourage visitor participation and increase stay time.

▲Presentation of limited edition Pepero goods (shopping cart, socks) ▲Sampling of Zero Fruit Jelly, Jockbak Ice Bar, and Sleepy Gum products drew a great response from visitors.

In particular, at the tasting event of three types of frozen kimbap (burdock vegetable kimbap, japchae kimbap, and fried burdock kimbap) held at different times, people lined up even before the start, and the prepared stock was sold out in an instant.

Prior to this event, world-renowned food industry experts carefully reviewed the impact on consumers and the industry and selected products with innovation and creativity among the exhibition items as winners of the ‘SIAL Innovation Award Selection’.

Premium ice cream brand Naturu’s three products, including two types of ‘Naturu Vegan’ ice cream (Dolce Maple/Nuts, Chocolate/Almond) and ‘Ohing Nogari Chip Cheongyang Mayo Flavor’, a snack snack that pioneered a new market called ‘adult snacks’. It was named in the ‘SIAL Innovation Award Selection’.

An official from Lotte Well Food said, “As interest in and popularity of K-food has increased, it was a good opportunity to showcase our brand and products in Paris, France, the country of gourmets, and see the response.” He added, “We will continue to introduce innovative products such as Natouru vegan ice cream in the future.” “By introducing our products, we will enable Lotte Well Food to be at the center of the K-food craze in the global market.”