BARCELONA, 2 Mar. (Portaltic/EP) –
Xiaomi presented on Sunday to global level are flagship series with the Xiaomi 13 and Xiaomi 13 Pro modelswhich are already on sale in the European market from 999 euros for the standard model and for a price of 1,399 euros for the most powerful version of the Pro model in Spain.
These new devices stand out for their leap in design, their high-performance processor Snapdragon 8 Gen 2 and, above all, for the high quality that they offer for the mobile photography Thanks to the collaboration of Leica cameras. With the launch of the number series, the company lays the foundations for “the year of change”, as pointed out by the Product Marketing Manager of Xiaomi Spain, Fabio Arena, in an interview with Europa Press.
“It’s a year of demonstration of the maturity of the company, We are already consolidated in the market, and we wanted our range to be more ‘flagship’ to show the market that we are ready to be the reference in ‘smartphone’ photography“, says Fabio.
As to sales dataDespite only a few days having passed since the global launch, Xiaomi has confirmed that they are selling more 13 Pro models than compact models “against all odds”. Series 13 part of a sale price higher by around 300 euros compared to its predecessor models (the Xiaomi 12 Pro started at 999 euros). In the case of the 13 Pro model, it amounts to 1,399 euros and in the case of the Xiaomi 13, from 999 euros.
In this regard, Fabio Arena is optimistic: “people are willing to access our products because the technology justifies the price“. Likewise, it ensures that its DNA of being a company with “interesting” prices is still valid.
Following this line, the Product Marketing Manager of Xiaomi Spain summarizes the advantages of the 13 series in the camera and all the technology it incorporates. In fact, both products are aimed at crecontent lovers and “passionate photographers” as a cornerstone.
“The world moves through photography at the moment. If you don’t take a photo in a moment, it means that you haven’t lived it”, emphasizes Fabio Arena. Something to highlight is the alliance with the German professional photography company Leica. With the collaboration between both brands, Xiaomi wants to get people to see their phones as one premium brand and? associate that the best photography “it’s from a Xiaomi”.
As for the compact phone highlights that, despite being a standard model “does not lose any leading features.” In fact, Arena assures that it is “even better” than the 12 Pro. For his part, he Xiaomi 13 Pro, in addition to the camera with a one-inch sensor, has other attractive features such as the wireless charging speedwhich is faster than most wired mobiles on the market.
Similarly, the leader of Xiaomi also highlights the power with Snapdragon 8 Gen 2 processorin both models, as well as “the best android display“, the ceramic construction and the resistance to liquids and dust IP68.
COMPANY IN SPAIN
Asked about the importance of Spanish market for XiaomiArena has influenced that it is the number one country in Europe for the company. As he has specified, of the twelve months that complete a year, during seven of them Xiaomi is the leader in Spain. In the rest of the months, the company occupies the second and third leadership positions in different sectors, especially mobile telephony. Overall, the company is in a good place,”consolidated and with customers betting on us”, Fabio points out.
Thus, the good position in other areas also stands out, not only in mobile phones, but in other categories that are also important for Xiaomi, such as televisions. As he has reported, they carry two years in Spain with the sale of this product and are the market number three “without even being in 100 percent of the spectrum.”
Arena also ensures that the electric mobility industry It is a striking field for the Chinese company. One in which they have the most strength is in that of the electric scooters, of which “world leaders” are defined.
Likewise, the Product Marketing Manager of Xiaomi Spain defines the company as a company that, every time it sees a market opportunity, launches its product, and “gets good results.” But, above all, he underlines his eagerness to bet on customers and how important it is that “the customer bet on Xiaomi“.
In the case of Spain, the evolution that Xiaomi has had in the market in general also stands out, that operators sell air fryers, electric scooters or animal feeders, is something that three years ago “not even the operators would have thought “, clarifies Fabio Arena.
ELECTRIC VEHICLE IN 2024
One of the innovations that it has advanced is the arrival of Xiaomi electric carwhich is scheduled for staging during the next year 2024. In this sense, Fabio Arena has assured that it is “the most powerful bet in the history of the company”.
With the initiative to incorporate a car among its products, Xiaomi assumes the challenge of enter a changing industry and with the commitment of environmental responsibility. Thus, it continues to bet on electric mobility in addition to ‘scooters’.
The Product Marketing Manager of Xiaomi Spain has not provided more details about what the car will be like, however, he has reported that, in terms of future plans, they are working in other categories such as a white range of refrigerators and washing machines. “It is something that we are still evaluating and analyzing,” he qualifies.
CHANGE THE WAY THE PRODUCT IS COMMUNICATED
Fabio Arena has also influenced the will of the Chinese company to change the type of image facing users. Specifically, it has placed emphasis on a communication more focused on the product, on quality, and on achieving a “fresh” image“. Above all, it has highlighted Xiaomi’s intention to become an “aspirational” image.
“We want it to be a brand that people want to access and let it be known that the Xiaomi are leaders in photography or innovation. That is why we are at the moment of change”, has sentenced Arena.
One of the most important changes that they have implemented to build this new image is his partnership with Leica. The photography company also sees an opportunity in technology, according to Fabio.
This is because Leica is a traditional brand with a “rooted audience” andhowever, come in Xiaomi a public “more of the modern era”, as he explains. In this way, by targeting a more digital type of user and “with other types of ages”, Leica manages to make its brand more ‘mainstream’ and not so niche. “It is a symbiosis”, concludes Fabio Arena.
