A screenshot from the commercial of the discounter Penny with the name “The Desire”. The company is taking a stand on the current corona policy and the concerns of children and young people.
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The discounter Penny published a commercial shortly before Christmas that is currently stirring up many German viewers emotionally. Many see this as an opportunity to critically question the government and its corona policy in recent years.
Cologne. Christmas time is always also the time of emotional commercials: For years, companies have been publishing advertisements that should appeal to customers. That should make you think. And in which emotional stories are told – often over several minutes.
The discounter Penny is now using its new Christmas advertising to take a stand during the corona pandemic. And thus hits the marrow with many viewers. So much so that some of them are now even critically questioning the government’s corona policy.
Penny’s almost four-minute advertising clip called “Der Wunsch” (The Desire), which was published on November 11, addresses the needs and concerns of young people who had to do without it for two years during the corona pandemic.
In response to the casual question from her teenage son “What do you want for Christmas?”, The mother in the film answers very differently than might be expected: She wishes that he would secretly sneak out at night, she answers him. That he celebrates parties, lets school slip, that he should fall in love, but also gets his heart broken, that he has to be picked up drunk, and that he can go on trips with friends.
