Peñaclara en Rosa is a charity initiative that Bodegas Manzanos has been carrying out every October since 2015. The one and a half liter bottle of Peñaclara, the best-selling format in supermarkets in La Rioja, Navarre and the Basque Country, turns pink this October for support the pink movement.
For every bottle sold, “we donate 2 cents to breast cancer research. At the end of each October we deliver a check to the Spanish Cancer Association (AECC) with the donation.
Breast cancer is the most common type of cancer and 1 in 12 women will have it in their lifetime. Peñaclara en Rosa joins the pink movement with the aim of raising awareness about the disease and activating donations so that more and more funds are allocated for research and to find better treatments that improve the survival of this disease.
