Peek at Realme’s Strategy to Enlarge Smartphone Market Share in Indonesia

Reporter: Novice Laoli | Editor: Novice Laoli

KONTAN.CO.ID – JAKARTA. Despite being a newcomer in the Indonesian smartphone market, it has big challenges. Realme has high optimism in working on Southeast Asia’s largest market. The optimistic tone was present in the editorial’s exclusive conversation with the realme team, which was attended by Palson Yi, the Marketing Director of realme Indonesia.

According to Palson, in the future realme wants to show itself as a smartphone company that has very sophisticated technology by displaying designs that are superior to its competitors. Even realme is not awkward to do head to head with various other competitors in the competition smartphone premium class.

“Premium market is market which is very important even if the segment is small or less than 10%. The premium market remains the most important thing for any smartphone brand, and so does realme. Therefore, in the future, realme will launch a GT 2 Pro flagship smartphone like other smartphones that use the very fast Snapdragon 8 Gen 1 processor from Qualcomm,” he said optimistically in his statement, Thursday (17/3).

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Realme’s strategy is not without foundation. With the support of the best experts and the latest technology in the smartphone field, realme already has the capital to enter the flagship market. The result, with the implementation of the right strategy, now really in the global market has become Top 6 smartphone brand. Meanwhile in Indonesia, realme has become Top 5 smartphone brand.

In supporting this, realme from the beginning has made intensive efforts to develop its technology, especially in the application of 5G networks. Even in its home country, China, realme has already issued a smartphone product that has a 5G network. And now, in the Indonesian market, realme continues to implement 5G, just to make realme a smartphone brand that is popularizing and leading the 5G network. Even though

premium design and implementation of the 5G network, realme smartphones will still not abandon their main goal as a smartphone at a low price affordable. In fact, realme has issued a 5G smartphone at a price below IDR 3 million. This is proof really as a brand smartphone which provides the latest technology to young people in Indonesia at the best prices.

“So this is the basis for realme to enter the flagship market. And realme’s aspiration in the future is to be number 1 as a smartphone brand in Indonesia. Besides, realme also wants to give young people smartphone flagship which can be a trendsetter or “trendsetting“Both on the technology side and on the design side, of course at an affordable price,” he added.

Also Read: Realme C11 introduced to the Indonesian and Malaysian markets next week

One of the products that is the flagship of realme and will soon be launched is the realme GT 2 Pro. realme GT 2 Pro is a smartphone that brings the green spirit of realme. Green spirit because smartphone This is inspired by realme’s efforts to protect the environment. From there, realme intensively thought about the body of the smartphone and the case, which was formed from environmentally friendly recycled paper.

“At the launch of the Realme GT 2 Pro later in Indonesia, we invite consumers to participate in protecting the environment. The trick is that for every sale of 1 realme GT 2 Pro product, consumers have the opportunity to make donations for environmental conservation. 1 unit means donating Rp. 10 thousand,” he explained.