–
DAS has appointed Pedro Costoya as Marketing Director. It will become part of the Offering Area of the insurer, led by Aitor Cruz. He will be in charge of reinforcing the company’s future strategy.
He has a degree in Advertising and Public Relations from the University of Navarra and PDD from IESE Business School. The manager began his professional career at DoubleYou Barcelona He worked for more than 4 years developing the digital and marketing projects of multinationals. In the last nine years he has been part of the team of BeRepublic. He had the responsibility of manager, serving clients such as Zurich, Banco Sabadell or Damm among others.
“This incorporation is one more step in our vision of boost digital transformation of the company in all its areas. I am proud of this strategic commitment by DAS to attract talent ”, says Jordi Rivera, CEO of the entity.
Costoya himself, for his part, points out that “this new stage is a challenge, especially at the moment when my incorporation takes place, in a context of changes for all sectors. And even more so, for the insurer ”.
–
