PD Kim Tae-ho, who gave 20 billion won to MBC with sprout three, won a special award of 100 million won

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(Seoul = Yonhap News) Reporter Lee Jung-hyun = Through this year’s’What do you do when you play?’, PD Kim Tae-ho, who is responsible for both the audience ratings and topicality of MBC TV’s entertainment, received a special reward and has a richer year-end.

According to the broadcaster on the 21st, MBC selected 13 people including PD Kim and 7 members of the lottery business team as the winners of this year’s special performance award.

PD Kim, who directed ‘What do you do when you play?’, which was continuously included in the top 20 of the favorite programs of viewers aged 20-49, which is the main indicator of advertisers, received an award of 100 million won in recognition of his contribution to creating advertising revenue of 20 billion won. .

MBC also revealed the background of the award, saying, “PD Kim improved the image of the company by winning the Korean PD Award, Producer Award, and Brand of the Year Award.”

In this year’s’What Do You Do When You Play?’, the singer Rain’s song’Kang’ craze was brought to the surface of the water without dismissing it as an online meme (parody that is reproduced in various forms). When Rain’s appearance was well received, Lee Hyo-ri invited Yoo Jae-seok and three members to work as a mixed group’Sprout Three’, and this project swept not only broadcasters but also the music industry, and achieved great results.

Afterwards, Lee Hyori, who added Uhm Jung-hwa, Hwasa, and Jessie, succeeded in the girl group refund expedition project and continued the topic.

After the end of’Infinite Challenge’ in 2018,’What do you do when you play?’, which was released as a comeback by PD Kim Tae-ho and Jae-suk Yoo, started in the form of a relay camera, but Jae-suk Yoo took various challenges with Bukkae (a new word meaning a sub-character, a second self). As it evolves into a project, it is receiving great love.

Hwang Ji-young, PD of’I Live Alone’, also generated more than 26 billion won in advertising revenue and received a reward of 100 million won for the success of the digital spin-off’Woman. Eun. Pa’ (women’s secret party).

In addition,’Radio Star’,’Guys who cross the line’,’The Masked Singer King’,’The People of Trot’,’Back Father’,’Save Me Holmes’, and’It’s Glad if I Don’t Fight’ were also included in the award list. .

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2020/12/21 20:37 sent

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