While you create a strategy for about a year, you have to bring it to life on a daily basis, says Sarda.
The job
Retail is about being close to your customer. You can see how your customers react to your idea instantly. While you create a strategy for about a year, you have to bring it to life on a daily basis. It is a dynamic industry in which decisions must be made every day. That is what I love the most about my job. You are always a student here. What worked for you today may not work for you tomorrow. It arouses a childish curiosity in me.
I would like to see more players and a greater penetration of retail in India. It is still very small compared to many other countries.
The days of the week
My day begins with taking a look at the reports – seeing what was done well and what can be improved. I usually spend half an hour doing that. I also hope to be able to exchange ideas with my team; there is a lot of brainstorming at work. I love interacting with my young teammates. There is much to learn from them and their perspectives. They do not come with prejudices or antecedents.
Coffee breaks are the best to recharge. That’s my time to catch up with my team and talk about travel, movies, food, etc., and exchange notes. I make sure not to talk about work at the time. It’s my way of getting up-to-date information on “trends” in the city.
Weekend
Weekends are all about hanging out with friends and family. I like to go to all the places in the city (I don’t miss any!). I also like to watch something interesting on Netflix. An afternoon nap is essential; It gives me energy for the next week.
Toys
I am not very fond of gadgets. The phone is enough for me. I love reading and I prefer to catch up with the real world.
The Logos
I love shopping and do almost all the shopping for my whole family (including groceries). Zara is my favorite brand. I can spend a whole day in the store. Some of the other brands that I admire are Zomato and Durex (for their marketing moment).
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