[BLOG] Well, this morning at 6:15 AM the word got out. Who is going to follow up all of us radio rebellion Giel Beelen from Monday in the Great Morning Show on Radio Veronica? Wilfred Genee? Edwin Evers? Ruud de Wild? Niels and Froukje? No. Someone already there, late at night. And always the replacement was van Giel. Can now do it again ‘for the time being’. Well great.
One thing is clear now: Talpa Radio is definitely up for sale. If you see the departure of Giel and his sidekick / newsreader Jeroen Latijnhouwers mainly as a saving that makes the channel appear more flourish in the books, then you cannot draw any other conclusion. The fact that the fixed voice in the morning at Sky, morning news reader Florentien Goedhart, is picked up from there and is most likely simply replaced by the mishmash of votes at the ANP news service points in the direction of saving and optimizing the profit and loss administration. .
Nothing to the detriment of Martijn Muijs, by the way. That’s quite a nice jock with a fun, creative splash here and there. Only of course you will not attract an extra listener in the long run. But that is not necessary. He can look after the store nicely until a number of Africans or Chinese still come across the bridge with a large bag of money for what is now, besides the TV branch, the next problem child of John de Mol. The still just largest station of the Talpa Radio group Radio 538 is busy with a dive down, the downward trend is continuing and then ex-intern and girlfriend of the Adriani clan Coco Hermans are yet to come out as new chef.
How different the times were when exactly 15 years ago, as a 31 year old, after 10 years 3FM was allowed to take over the baton in the morning at Radio Veronica from Jeroen van Inkel, who in turn left for QMusic. A lot of budget, a good salary and even your own TV commercial. We were all looking forward to it, there was no cutting back on a newsreader, sidekick or producer. A good marketing department with many connections and importantly, confidence was expressed in me. Something you will of course not give Martijn Muijs as long as you put him there again as a morning jock for the time being.
Last week I heard a nice rumor, from both sides: the unrest at the Talpa radio group is apparently so great that (538/10) jocks receive a considerable amount of money as long as they stay and not go to NPO Radio 2 or Switching QMusic. A kind of ‘please stay’ bonus. How do you find it. On the one hand, not wanting to invest in a solid, promising morning show that pulls Radio Veronica out of the doldrums and thus yields a profit in the long term, but playing panic football and slapping your star players in order to limit the damage somewhat. It seems like an Eredivisie club that is on the verge of being relegated. So quickly sell that shop and don’t think about it anymore.
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