<a href="https://www.world-today-news.com/pat-kinsley-to-step-down-as-managing-director-of-neworld-branding-agency/" title="Pat Kinsley to step down as managing director of Neworld branding agency”>Pat Kinsley Steps Down as Managing Director of Neworld After 39 Years
Pat Kinsley, a pivotal figure in the Irish branding industry, is stepping down as managing director of Neworld, a creative branding agency he co-founded nearly four decades ago. His replacement, Gary Gleeson, will take the reins, with David Jordan continuing as head of Neworld’s Digital Division. This leadership transition marks a significant moment for Neworld, which has established itself as a powerhouse in brand development and marketing strategy.
A Legacy Built on Creativity and Innovation
Pat Kinsley, originally from New York, arrived in Ireland in 1985, where he launched his first design agency alongside business partner Richard O’Connell. Situated above the iconic Joy’s Nightclub on Dublin’s Baggot Street, the agency laid the groundwork for what would eventually become Neworld.
During his tenure, Kinsley’s influence on the industry has been extensive. He is recognized as one of the eight founders and a Director of Design Ireland, an association dedicated to advancing the design profession in Ireland. Kinsley’s commitment to industry growth is evident in his support for the Graphic Design Business Association (GDBA) and the Institute of Creative Advertising & Design (ICAD).
His strategic expertise transcended local boundaries, as he collaborated with the Design Management Institute (DMI) to provide global insights and leadership in branding. Kinsley has been a sought-after speaker at numerous international events across cities such as London, Helsinki, Madrid, and Amsterdam.
Beyond design, Kinsley actively engaged with the Marketing Institute of Ireland (MII) and offered his expertise as a judge for the All Ireland Marketing Awards (AIMS). Additionally, he served as an external examiner for TU Dublin’s Visual Communications department, shaping the next generation of creative professionals.
Commitment to Community and Culture
Kinsley’s influence isn’t limited to branding and marketing. He has played a significant role in the charitable sector, serving as a Director for the People in Need Trust, an umbrella charity that has raised over €40 million for various Irish organizations through memorable telethons. Notably, he collaborated with former President Mary McAleese on the “Your Country, Your Call” campaign, showcasing his dedication to community service.
Kinsley’s passion for the arts propelled him to become a founding member of the dlr Mill Theatre, where he currently serves as chair of the Board. His contributions have been instrumental in promoting cultural initiatives alongside business endeavors.
Looking Ahead: A New Chapter for Neworld
Reflecting on his remarkable journey, Kinsley expressed pride in the brands he has nurtured over the years. “For the last 39 years, I’ve had the privilege of working with some of Ireland’s most iconic and best-loved brands. It’s certainly never been a job for me, but a way of life,” he stated. Kinsley is optimistic about the future of Neworld, emphasizing his confidence in Gary and David, along with the emerging talent in the agency.
Gary Gleeson, the newly appointed managing director, shared his excitement about building on Kinsley’s legacy. "Pat has been an absolute pioneer in the Irish branding industry, and we feel very privileged to have worked alongside him. We now look forward to continuing Pat’s legacy and are thrilled about the plans in place for Neworld.”
Gleeson also highlighted Neworld’s commitment to collaborating with diverse Irish brands across various sectors—ranging from food and beverage to aviation and construction. "Our clients understand the value of building a strong brand that can assert itself in new territories," he remarked. This client-centric approach is particularly relevant as many local brands expand into global markets.
The Future of Branding and Marketing
As Kinsley departs, Neworld finds itself at an exciting crossroads. The agency is set to leverage new technologies that break down traditional barriers in branding. Gleeson emphasized that strong emotional connections between brands and their consumers will remain pivotal in future strategies. "We’re honored that our clients are bringing us with them as their brand partners, pushing across Europe and beyond."
With this transition, Neworld is poised to continue its trajectory of success, bringing a combination of fresh perspectives and rich experience to meet the evolving demands of branding in today’s fast-paced environment.
As this significant chapter in Neworld’s history closes, industry professionals and enthusiasts alike are curious about the innovations Gary Gleeson and David Jordan will introduce. What new strategies will emerge in this ever-evolving landscape? Share your thoughts in the comments below or connect with us on social media to join the conversation!
For those interested in further reading, check out our additional articles on brand development and the future of marketing technologies.