With the increase in the offer of shows that has been witnessed since last year, as a result of the reactivation of the entertainment sector after the pandemic, it has also generated a greater opportunity for ticket resale situations to occurwhich is not illegal but can lead to scams.
One of the most notorious cases was with the Bad Bunny concert that, considering the great demand, people who wanted to attend the event decided to pay resold tickets at much higher prices to those established by the promoters and the ticket holders for the official sale.
In addition, the pandemic also generated a “watershed” in terms of the format of the tickets. The digital receipt was migrated with a QR code, a fact that made it easier for resellers to send the same document with the receipt to several buyers, who when trying to enter the show could not do so because when they scanned it they found that the ticket had already been used.
Bearing these scenarios in mind, andThese are some of the platforms that have created the official ticket offices of the events in which you can buy and sell tickets with the ‘fan2fan’ model. (or fan to fan), in which it is the same spectators who sell a ticket, because they will no longer be able to attend and they connect with another fan who could not get a ticket in the official sale and who is still interested in acquiring it.
One of them is Pásala, the Tuboleta platform secondary market in which it can be put up for sale and buy tickets for an event (from this ticket holder) that is already sold out.
Another alternative is the one handled by the Entradas Amarillas ticket office. It’s about Quentro, a platform that offers the transfer service of ‘smart tickets’ for events and already has a presence in several Latin American countries.
To use this platform, Quentro must be selected as the method of sending tickets when purchasing them, and these will be credited in the app. There they remain until it is time to use them or until they are transferred to someone else.
The creative, cultural and entertainment industries lawyer, Catalina Solórzano Martínez, partner at Toro Solórzano Abogados, explained that “The resale of tickets in Colombia is not prohibited per se. The sale (and subsequent resale) of tickets marked as courtesies that have been removed from the store by their issuer is prohibited. In such a way, that these platforms for sale and purchase between fans are totally legal.
In addition to this, Solórzano pointed out that the way to regulate resale should not be towards prohibition, but rather should ensure that platform resale verification requirements prevent fraud.
In the same way, The general manager of Tuboleta, Germán Gómez, assured that people use Pásala because they know that being a recognized business, it meets high safety standards and has the support of the Tuboleta brand, which gives confidence to both the buyer and the seller.
“We see Pásala as a product that the market needs, especially as it fulfills its promise to offer customers security in their transactions. Our motto is to buy in a safe, reliable and simple way”, said Gómez.
On Quentro’s part, they point out that their system is safe since the QR codes of each of the tickets are dynamic, that is, they change periodically. In addition, the application does not allow taking screenshots of the codes, which prevents the entries from being falsified.
The ticket office TaquillaLive, which sells the ticket office for the concerts held at the Coliseo Live, is also preparing a platform in which you can resell your tickets safely, although they have not yet announced their launch date, it is already known that it will be called ‘Fan2Fan’.
Prices, another thorny issue at the ticket office
The lawyer Catalina Solórzano highlighted that despite the high ticket prices for shows like those of Bad Bunny or, more recently, RBD, the conversation cannot be aimed at regulating prices and this must continue to be determined by the market.
“The Superintendence of Industry and Commerce, in the case of resale for the World Cup qualifiers in Russia, considered that the Colombian Football Federation and some ticket office operators orchestrated an anti-competitive system to determine inequitable ticket prices.. The rule is that the price is determined by the market and exceptionally they are regulated”.
