Of course, the development of e-commerce is indisputable. “While e-commerce sales have grown by 140% over the past five years, now representing 18% of total trade, the Covid crisis has further accelerated this trend, resulting in an exponential demand for logistics areas” underlines CBRE in a study “of the main growth drivers of e-commerce in the world, through the analysis of 27 indicators in 43 countries”.
The council argues in particular that “six key drivers condition and guide the growth of e-commerce in particular, such as the proportion of the urban population, computer skills, online sales on mobile, the use of payment by bank card and broadband subscriptions ”. Or that “in the next five years, 138 million square meters of additional logistics space will be needed to support the increase in online sales around the world” …
But with their reopening, physical stores are regaining color. Thus, Carmila announced last week that its shopping centers “are back to the level of attendance of 2019”. The property company specifies that they “record an increase in attendance of 20.9% between May 19 and May 30, 2021 compared to the same period in 2020. They reach 97% of the attendance recorded over the same period in 2019” . Results which “demonstrate, as during previous reopening, a real appetite of the French for shopping centers anchored in their territory” …
And in this coexistence of e-commerce and physical, business owners have understood the need to innovate. Latest example to date: Hammerson with its co.lab offer, “a unique concept of a“ ready to use ”boutique tested exclusively at the Terrasses du Port, in Marseille (13)”. By specifying that this is a “turnkey and flexible service to facilitate the physical installation, over a limited period of time, of DNVB (digital native vertical brands, editor’s note) or brands that do not yet have a an extensive network of stores or in shopping centers ”. Knowing that the offer is available in two formats: the cell dedicated to a brand and the multi-brand concept store …
In short, the beautiful days are back for the physical …
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