Due to the current epidemic context, the organization of the SPORSORA Sports Marketing Trophies has decided to postpone the ceremony of the 18th edition, initially scheduled for February 3 at the Folies Bergère.
After an atypical 2021 edition carried out in digital format, SPORSORA aims to find, for this 18th edition, a face-to-face format with an award ceremony followed by a cocktail dinner allowing to combine conviviality and networking, the hallmark of the event. See you on Tuesday April 19, 2022 at the Folies Bergère.
« As the health situation does not guarantee the quality of such an evening, it therefore seems more responsible to us to wait for a more opportune period to be able to welcome all the players in the sector in the best conditions. Thus, in consultation with the Folies Bergère, SPORSORA now gives you an appointment on Tuesday, April 19! We warmly thank all our partners as well as our Jury President, Marie-Amélie Le Fur, for their support in this important decision. Motivated, determined, we are already working on the organization of this benchmark evening for the sports economy so that it knows its usual success and hope to see you very many says the SPORSORA team.
The SPORSORA Sports Marketing Trophies: the awarding of reference prizes rewarding good sports marketing practices and a major networking event for the sports ecosystem. At the end of December, a jury, made up of twenty sports business experts and chaired by Marie-Amélie Le Fur, President of the French Paralympic and Sports Committee (CPSF) and silver medalist at the Tokyo 2020 Paralympic Games, met to appoint the winners of this 18th edition among the more than 50 applications received. See you on Tuesday April 19, 2022 to discover the winners in five categories: Sponsor of the Year – Marketing strategy of a rights holder – Activation – Startup – Responsible Commitment and a Jury’s Favorite.
5 CATEGORIES
Sponsor of the year: this category rewards the advertiser who has succeeded, over time, in developing the partnership most in line with their strategic or tactical objectives. The winning approach will be the most creative, the most transversal, the most successful, the most responsible and the most respectful of the values of the sports organization or the athlete. This partnership will have enabled the sports organization or the athlete to increase its influence and visibility, and the company to achieve its objectives. Strategy of a rights holder: this category rewards the athlete or sports organization, private or public, which has deployed the most creative, successful, responsible and efficient marketing strategy. The rights holder who has succeeded in standing out and developing one or more of its markets will be valued (eg: practitioners, licensees, spectators, sponsors, clubs, local authorities, media, etc.).
Activation: This category rewards any type of player who has been able to develop media or non-media activation, original and impactful editorial content, a technologically innovative platform, an original service or product related to a sporting event, news, practice or an athlete. The activation will be valued both in substance and in form. It will have served the interests of its author as well as those of its subject and the target audience(s).
Startup: This category rewards the French startup that has been able to develop on behalf of a player in the sports economy (advertiser, agency, service provider, beneficiary, media, community, licensees, practitioners, etc.) the most innovative and the most suitable response to the latter’s needs. Creativity, simplicity of implementation, impact and effectiveness of the response provided as well as the sustainability and viability of the entrepreneurial project will be valued.
NEW | Responsible Commitment: This category rewards any actor who has implemented an initiative serving the economy of sport as well as its positive and responsible impact through health, well-being, education, social ties, accessibility, eco-responsibility, diversity, etc. The winning approach will be the most responsible, the most sustainable, the most successful and will meet certain UN Sustainable Development Goals (SDGs).
2 JURIES ORGANIZED
For the “startup” category: all applications were studied by an “innovation pre-jury” on December 7th. Three candidates were then selected by this pre-jury and then pitched in front of the final Jury on December 14. The Jury, which met on December 14 at the Maif Social Club, deliberated to designate the winners in five categories: “Sponsor of the year”, “Strategy of a rights holder”, “Activation”, “Commitment Responsible”, “Startup” and a “Coup de coeur”.
1 OFFICIAL EDITED BOOK
An official book listing all the candidates for the 18th edition of the SPORSORA Trophies, winners or not, will be published at the end of the ceremony. A book that will be distributed to participants and more widely to the sports ecosystem throughout 2022 (free access paper and digital version).
ABOUT SPORSORA
SPORSORA is the reference Organization for thinking about and influencing the development of the sports economy thanks to a convergence of expertise, the influence of a collective and a committed network. Founded in 1994, SPORSORA brings together more than 230 members (advertisers, agencies, rights holders, media, research and training institutes, etc.) and federates a network of more than 1,200 professionals who meet at numerous organized events, exchange during workshops, colleges and commissions, benefit from services and act in the general interest. [www.sporsora.com]www.sporsora.com
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