Paris/64: stores in New York and Tokyo to reach 20 million with the support of investors

Paris/64, a talent from Zaragoza to succeed in world-class leather goods. The fashion company, which specializes in leather goods, has a new expansion plan with an international perspective to start increasing its business. The company, which has just launched its own factory in Zaragoza, is embarking on an ambitious growth plan after receiving the support of two family offices.

The company started its journey in 2017 but was founded in 2019, specializing in leather goods. made in spainled by the couple created by María Alfonso, creative director, and Chema Pozas, CEO. “We both have a family that has started a business and we missed that more personal growth with a high quality but affordable bag brand.”point out María Alfonso and Chema Pozas, co-founders of Paris/64, to Modaes.

To undertake its expansion plan, the company has developed a strategic plan within a period of three to four years that includes representation in Spain and a greater international focus have, especially in the markets in which the brand has already landed. Looking ahead to 2025, in Spain, the company hopes to open up to two new sales points in cities where it does not have a presence..

Another of the goals that the brand has set is the opening of its first international store in New York, which will open in November next year. The fashion company also plans to have another warehouse in the United States to supply demand and future expansion of the company.

Paris/64 has developed a strategic plan within three to four years

This opening will be done, initially, with a local partner, but it is hoped that the process will eventually grow in the market. After the New York opening, the company is exploring opening a second international store in Tokyo, Japan.

In June 2022, the company opened its capital and introduced two family offices from Zaragoza. “Now we are embarking on a new phase of expansion in retail after laying the foundations of the business,” said the founders. If there is one thing the founders particularly ‘ clarification, that is that all the processes of the company, from communication or sales, to production, are carried out internally and that is still one of the pillars of the brand.

The fashion company expects to continue growing at double digits and, by 2025, Paris/64 expects to reach ten million euros in sales and twenty million in 2026, supported by the expansion strategy between their national

First, the company made its bags in Ubrique, because it is one of the “meccas” in Spain, which specializes in the treatment of natural leather.. From this year, and with an investment of one million euros, the company has opened the doors of its own factory in Illueca, Zaragoza. “We are from Zaragoza and we wanted to contribute in some way to the economy of our city,” say the founders. Illueca had a tradition before know how in leather, but over time the activity has disappeared in the area so that only six factories remain out of the first fifty.

In the new factory, the fashion company wanted to combine craft processes, Artificial Intelligence and new technology such as automatic cutting machines, to allow more efficient work.. The plant has an area of ​​1,500 square meters. The rest of the company’s products, such as shoes and clothes and accessories, are also made in Spain, in Alicante and different workshops in Aragon, respectively.

In total, the company has eighty employees, forty of whom work in the factory, and the rest correspond to office, store and factory employees. “It has taken a lot of effort but this guarantees that the greatest discovery in our products will be as transparent as possible with our user,” they say. The company, which expects to gradually increase its workforce by 25% and has department heads, now plans to introduce a figure for the company’s internal control as a deputy director..

The fashion company concentrates the largest percentage of its sales on the online channel and internationally. In particular, 70% of the total sales are online and 70% are international customers. The largest market for Paris/64 sales is the United States and Japan, followed by South Korea. “Now we have started in China and, perhaps, the next market to explore will be in Europe,” they said.

The company follows an omnichannel strategy with its own stores in Spain and markets its offer through its e-commerce at a global level, but does not consider its go in wholesale.

Paris/64 has a network of five stores distributed between Madrid, Zaragoza, Seville and Bilbao, as well as a pop-up store in Barcelona which will become a new point of sale for the brand. As a result of the store openings, the online channel was brought back and both have grown. “The opening of stores has meant that the brand has been realized and consumers will get to know the brand in Spain,” said the businessmen.

Paris/64 has a network of five stores spread between Madrid, Zaragoza, Seville, Bilbao and Barcelona

he is main store located in Madrid it has 160 square meters of surface, while the other stores are usually ninety square meters of surface. “We don’t even have all our products on display in the main store in Madrid, the biggest one, because we have a lot of control over the units and we don’t prevent overstocking to exist,” they reveal.

Despite initially specializing in leather goods, Paris/64 makes the a complete view from accessories such as wallets or belts to clothes and shoes. The skins used by the Zaragoza brand are natural, come from Spain and are used for shoes and leather accessories to “match the bag.” Of the offerings that Paris/64 sells, the bags represent the heart of the business, accounting for 70% of sales. The company aims to continue using natural fabrics such as cotton, wool and linen in its products and always without additional production.