Paramount+, like other streaming services, takes extra steps to turn a profit. The platform will include a shopping experience during the show to keep viewers intrigued and make them shop while enjoying their content. Paramount recently partnered with Shopsense AI to launch a mobile shopping experience.
Paramount will place shopping ads during the show to ensure seamless shopping on mobile devices
With Paramount’s mobile shopping capabilities, people can purchase products directly from their mobile devices while watching content on TV. The custom online store features items ranging from women’s fashion to home decor and features a Walmart-sponsored “Western Gothic Country” section.
While this is limited to CBS sports and daytime talk shows, TheVerge points out that this is just the entry point to a broader plan for similar opportunities at other Paramount+ networks. Other streaming sites have also delved into in-app shopping.
One example is from Peacock, which includes ads that relate to what’s happening during the show and encourage viewers to scan QR codes to use their smartphones as a purchase tool. For example, Love Island on Peacock allows its viewers to buy things like a $75 flamingo pool float or a $19 underwater camera.
As the trend develops, more streaming platforms will integrate online shopping
In January, Disney+ announced that it would send personalized promotional offers via email or push notifications directly to viewers while they consume content through its platform. The goal of this move is to facilitate a seamless buying experience without interrupting the viewer’s flow.
Netflix is exploring ways for subscribers to shop while watching different programs. The idea works with a second-screen-centric approach. For example, Paramount+ TV will prompt for a QR code that leads to a specific display item when scanned using smartphones.
It will replace traditional outreach materials by integrating shopping activities directly into shows and content. Online media creators are well aware that direct sales targeting customers could effectively monetize product placement or endorsement deals.
Additionally, social media platforms like TikTok and Pinterest have introduced e-commerce features that keep users on their journey from product discovery to purchase. This shows a growing trend for digital content consumption and commercial transactions to be available in one place.
2024-04-06 21:10:39
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