Pandora rearranges its structure in Spain. The Danish jewelry and accessories company has appointed Alizée Huitorel as the new general manager for the Spanish market. The director replaces Sonia López, who has gone on to direct Pandora’s business in northern Europe.
Huitorel has been the new CEO of Pandora in Spain since the beginning of January. With a background in law, finance and marketing, the director has extensive experience in the fashion sector.
The executive began her career in 2007 at Chanel as a data analyst. Subsequently, he worked for a year in the marketing department of Omega before directing Longines’ marketing in France.
Huitorel has worked during his career in companies such as Calvin Kelin, Sephora or Zadig&Voltaire
In 2012, Huitorel signed for Calvin Klein, where he worked as head of the group’s business in Spain, and in 2016 he also joined Zadig&Voltaire to lead the company’s expansion in Spain and Portugal. In August 2018, Huitorel signed for Sephora as commercial and operations director of the cosmetics company for Spain and Portugal, since it has occupied until now.
Huitorel replaces Sonia López at the head of the Pandora business in Spain, who in September 2021 was promoted to head of the accessories company for the Northern European markets.
López joined Pandora in July 2018 from The Body Shop, where she had worked as general manager for the Iberian Peninsula. Between 2001 and 2012, the executive worked in the perfumery division of LVMH as director of marketing for Spain of Kenzo fragrances and, in her last stage, she performed the same functions for Givenchy.
The director began her professional career at El Corte Inglés, where she joined in 1990 as an employee of the customer service department. During her decade at the department store group, the board rose to be responsible for buying women’s accessories.
Pandora ended the year with a growth of 23%
Pandora landed on the Spanish market in 2005 at the hands of City Time. In 2017, the group took control of its business in the country for 110 million euros and placed López at the helm of the business. Pandora operates in Spain with nearly 170 establishments between its own stores, multi-brand stores and coners in El Corte Inglés.
On a global scale, the Danish group ended the last financial year with sales of 23,400 million Danish kroner (3,145 million euros), which represented a year-on-year increase of 23%, compared to growth forecasts of between 18% and twenty%.
The Copenhagen-based company is specialized in the production and distribution of jewelry. The company employs around 26,000 workers internationally and operates a network of 6,700 points of sale.