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Growth has been observed in all markets, without exception. Total turnover is 30% higher than a year earlier in the same period. The biggest surprise is Sweden, where turnover has grown by 143%.
“At the end of last year, we realized that the target of more than two billion is quite ambitious. Living at home provided a demand for goods that were not otherwise on the list of basic needs during crises. As a result, this is the first crisis in which we are in a favorable position, “comments Sven Dinsdorf, Director of the Elko Group.
The market objectively shows a deficit in certain product groups, such as the personal computer segment. Pandemic disrupted production capacity and supply difficulties are unable to cover the unpredictably high demand. Delays are delayed and we also have to compete for them. Whereas in the past a major challenge for IT wholesalers was to ensure the healthy movement of goods by preventing rapidly obsolete technologies from entering warehouses, now slow-moving stocks (oldstock) is no longer on the agenda. Item is missing.
“It is challenging to manage big and fast growth. But we are not naive, such growth times will not always be. Saturation will occur, the market will slow down and we must be able to notice it in time. Each time has its own tactics. Even at the beginning “Crises come and go, this is not the first and we hope not the last, if we accept it as a part of natural cyclicality. There is only one thing clear – we must not stop,” says Dinsdorf.
Elko Group is one of the largest distributors of IT products and solutions, representing 400 IT manufacturers. The company’s market covers 31 countries in Europe and Central Asia. The group’s turnover in 2019 reached 1.88 billion US dollars.
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