Each year, PanAmerican Seed supports a charity to raise awareness of the cause the organization supports. This year it was a real team effort to raise funds and raise awareness of the campaign’s theme.
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Presented with great joy PanAmerican Seed® the National Multiple Sclerosis Society (National Multiple Sclerosis Society) at the local „Dinner of Champions“ am 13. September in ChicagoIllinois, a donation check. The donation that was it Result of seed sales of the Impatiens walleriana Beacon® seriesfinancial support through the sale of branded clothing and participation in the BikeMS Fundraiser.
The “Dinner of Champions” is an annual fundraiser for the MS Society that brings together its supporters and people living with multiple sclerosis. At the Chicago event, tables were decorated with Impatiens Beacon decorations and the brand logo provided by PanAmerican Seed.
One of the event’s keynote speakers was Todd Frauendorfer, treasurer of Ball Horticultural Company, who, after his MS diagnosis, set a goal of raising funds of 1 Mio. Dollar to collect. Impatiens Beacon’s commitment to 2024 enabled this goal to be achieved, and this milestone was appropriately celebrated on stage.
“It was a privilege to be part of such a great evening and especially to accompany Todd’s journey throughout the year,” emphasized Sarah Makiejus, Global Marketing Manager for PanAmerican Seed. “It was a real team effort and we are still delighted with the impact it made Impatiens Beacon within the industry and about how our annual charity campaign makes a difference in so many lives.”
The MS Society’s vision is a world without MS, a disease of the central nervous system 2.8 million people affected worldwide are. The donation to the MS Society, selected for the 2024 Impatiens Beacon Campaign, will not only provide financial support, but also raise awareness of the MS Society’s efforts to find a cure for people diagnosed with MS , as well as providing support, resources and information so that those affected can live the best life possible.
Impatiens walleriana Beacon – the series with proven Resistance to downy mildew Impatiens, with their abundance of flowers, brings back the joy of colorful gardens in shady locations all over the world. As part of a broad campaign, PanAmerican Seed has committed to raising funds for a different charity each year.
A new charity partner for the 2025 season will be announced shortly. Stay in touch so as not to miss this announcement and to learn more about the ways to promote and support this charity marketing.
