Lima.- In these difficult times due to the pandemic, the actions taken by different companies to contribute to Peruvian families have been important. Pampers, one of the most emblematic baby care brands of Procter & Gamble (P&G), carries out a campaign together with the Food Bank of Peru to benefit the babies of the Association of Volunteers of the Institute of Child Health (Avoldinsn). The campaign consists in that for each purchase of Pampers products in Wong and Metro, during the month of March, 1 dry night will be donated, which is equivalent to a Pampers diaper.
For 5 years, P&G has been an ally of the Food Bank of Peru, benefiting thousands of people and reaching many social organizations through different donations. With this initiative “1 Pampers = 1 Noche Sequita * Donada”, the brand has set itself the goal of donating at least 10,000 diapers to the association, for the benefit of the more than 250 babies and young children who are hospitalized..
“From Pampers our intention behind the products we offer is to contribute to the happy and healthy development of Peruvian babies. We believe that in these difficult times that we all go through as Peruvians, it is necessary that we unite each one from and as we can, contributing a grain of sand. In our case, taking our brand purpose to a community in need ”, said Nicole Cenzano, Director of the Baby Care Category of P&G Peru.
Cencosud, through Wong and Metro, are committed to generating a positive impact on society. That is why they generate and reinforce alliances that allow them to continue being an agent of change. Therefore, since 2016 they work hand in hand with the Food Bank of Peru, and in 2020 alone, they have donated more than 313 tons of food.
Consumers will be able to find at www.donemosconpampers.pe all the information on the campaign as well as weekly updates on how many dry nights are being added to the donation.
