Paloma Cuevas: “Instagram has helped us to show the day to day of how the collection with Rosa Clará was born” – Valencia

Among these challenges is the sale of the collection that she has designed together with Rosa Clara for guests and brides. A presentation that will not be face-to-face, due to the current epidemiological context, but will directly land in stores with great enthusiasm next February. Of his designs We have already been able to see some brushstrokes through their social networks: ‘Instagram has helped us to show the day to day, since the inspiration in the drawings, selection of fabrics and colors, preparation in the workshop and until the completion of the model was born.’

‘The collection will be on sale in February in 85 countries. Rosa Clará has more than 5,000 points of sale around the worldBut still Instagram is always a great platform that helps to capture attention and in this last year it has been vital. There are even those who ask about the designs, and it is precious to interact with potential buyers. It’s very satisfying. ‘

As for her philosophy of life, Paloma is a thoughtful person, who values ​​every moment, but she is also a funny woman who likes to share funny jokes and memes on her networks: ‘Sometimes people have a different conception of oneself, because they only see a static image. Networks have changed that. I love jokes, it’s something that I inherited from my father. He does have a heightened sense of humor, something my brother also shared at the time. I love the after-hours with friends and family full of joy. It is something that a photo does not reflect, but it is reality after all. ‘

The way we communicated before the explosion of the digital world, Paloma just misses more presence in real life things: ‘We must connect more with the here and now. Smile more at people directly, not just at the lens of a camera or mobile. Listen more and look each other more in the eye, pay more attention and tell the other person that we care about what they are telling us. ‘